VP, Brand Strategy & Creative Excellence

Medline Industries; Northfield Township (IL); On-site; USD 269,000 - 404,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) contributions

Paid time off

Job summary

Medline Industries seeks a strategic VP to own Brand Strategy & Creative Solutions, directing enterprise branding, messaging, and design across channels. You will lead a skilled team in marketing operations, content, and AI-enabled initiatives to drive growth and brand equity.

In this senior role, you will shape go-to-market plans, oversee packaging, and champion data-driven governance, collaborating with HR, Finance, IT, and Sales to achieve ambitious business outcomes.

Qualifications

• Extensive experience defining enterprise brand and marketing strategy.
• Proven ability to lead large, cross-functional teams.
• Experience with AI-enabled marketing and automation.
• Strong business acumen and data-driven decision making.

Responsibilities

• Define and lead enterprise brand and marketing strategy.
• Lead creative services including design, copywriting, and packaging.
• Oversee marketing operations, content strategy, and capability development.
• Establish KPIs and apply data-driven approaches to marketing performance.
• Foster leadership, collaboration, and a culture of continuous improvement.

Skills

Brand strategy

Marketing operations

AI in marketing

Leadership

Content strategy

Customer insights

Budget management

Education

Bachelor's degree in Marketing/Business Administration

MBA or advanced degree preferred

Tools

Workfront

Aprimo

Job description

Medline Industries seeks a strategic VP to own Brand Strategy & Creative Solutions, directing enterprise branding, messaging, and design across channels. You will lead a skilled team in marketing operations, content, and AI-enabled initiatives to drive growth and brand equity.

In this senior role, you will shape go-to-market plans, oversee packaging, and champion data-driven governance, collaborating with HR, Finance, IT, and Sales to achieve ambitious business outcomes.