Senior Director, Marketing Analytics & Strategy

Hearts & Science; New York (NY); On-site; USD 150,000 - 240,000; Full time

Job summary

Hearts & Science is seeking a senior analytics leader to drive cutting-edge marketing sciences, data strategy, and audience solutions for a portfolio of clients in New York. The role partners with planning and investment teams to deliver measurable business outcomes.

You will mentor teams, shape data-enabled campaigns, and lead revenue growth through advanced analytics, measurement and emerging data solutions, while aligning with client goals and agency objectives.

Qualifications

• Experience in marketing analytics and data-driven advertising.
• Strong leadership and client relationship skills.
• Ability to translate data into actionable marketing strategies.
• Excellent communication, presentation and mentoring abilities.

Responsibilities

• Set vision, strategy and roadmap to deliver marketing sciences solutions for clients.
• Define and execute data strategy leveraging 1st, 2nd and 3rd party data.
• Develop relationships with clients with strategic advisory on data and analytics.
• Encourage creative use of data to solve business challenges and drive client growth.
• Provide thought leadership on analytics, measurement, and ad-technology concepts.

Skills

Marketing analytics

Data-driven advertising

Leadership

Client relationships

Communication

Ambiguity tolerance

Training coaching

Budgeting forecasting

Education

University degree

Job description

Hearts & Science is seeking a senior analytics leader to drive cutting-edge marketing sciences, data strategy, and audience solutions for a portfolio of clients in New York. The role partners with planning and investment teams to deliver measurable business outcomes.

You will mentor teams, shape data-enabled campaigns, and lead revenue growth through advanced analytics, measurement and emerging data solutions, while aligning with client goals and agency objectives.