Senior Digital Shelf Strategist, E‑commerce & Content

PowerToFly; Arlington (VA); On-site; USD 98,000 - 135,000; Full time

Job summary

Nestlé USA is seeking a Senior Specialist Digital Shelf to optimize online presence for Nestlé Waters and Premium Beverages across digital retail platforms. You will enhance product visibility, ensure compliance with shelf standards, and drive e-commerce strategies to maximize sales and engagement.

The role collaborates with marketing, sales, and supply chain to align digital shelf strategies with business goals, manage agency partners, and train internal teams.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5+ years of experience in digital marketing, e-commerce, or related fields.
• Preferably experience in consumer goods, especially food and beverage.
• Strong understanding of digital shelf management and e-commerce platforms.
• Excellent analytical skills with data-driven decision making.
• Proficient in digital marketing tools and analytics platforms.
• Familiarity with SEO best practices and content optimization.
• Strong communication and collaboration skills.

Responsibilities

• Oversee the digital shelf presence on e-commerce platforms.
• Ensure product information is accurate and optimized for search visibility.
• Monitor digital shelf performance metrics and implement improvements.
• Collaborate with teams to create compelling product content and promotional materials.
• Ensure content adheres to brand guidelines and regulatory requirements.
• Write briefs and own projects for Online exclusives and test/learn across retailers.

Skills

Digital marketing

E-commerce

Data analysis

SEO

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Analytics platforms

SEO tools

Job description

Nestlé USA is seeking a Senior Specialist Digital Shelf to optimize online presence for Nestlé Waters and Premium Beverages across digital retail platforms. You will enhance product visibility, ensure compliance with shelf standards, and drive e-commerce strategies to maximize sales and engagement.

The role collaborates with marketing, sales, and supply chain to align digital shelf strategies with business goals, manage agency partners, and train internal teams.