E-Commerce Strategy Lead: AI & Emerging Channels

Nestlé S.A.; Arlington (VA); On-site; USD 130,000 - 184,000; Full time

Job summary

Nestlé USA is seeking an experienced leader for the eCommerce Strategy Manager, Emerging Channels and Capabilities, within the Coffee & Beverage Division. You will shape digital shelf performance, optimize conversion, and prepare for AI-enabled shopping experiences across retailer platforms and social channels.

This role requires coordinating with Brand, Sales, IT, Analytics, and Global teams to translate shopper behavior and commercial priorities into actionable plans, while driving AI-ready

Qualifications

• AI fluency and familiarity with retailer agents and external AI tools.
• Experience with data modeling, metadata governance, and digital shelf tools.
• Strong analytical ability to translate data into strategic insights.
• Proven influence across cross-functional teams; ability to lead without authority.
• Comfort navigating ambiguity and building new capabilities.

Responsibilities

• Lead Agentic Commerce Strategy; own multi-year roadmap and execution.
• Define data standards and attributes for AI-based recommendations.
• Provide AI visibility metrics and translate gaps into priorities.
• Align data, content, and inputs with division strategy and resources.
• Develop capability expansion across direct fulfillment and social commerce.

Skills

AI fluency

Data modeling

Analytical skills

Cross-functional influence

Ambiguity navigation

Education

Bachelor’s Degree

Advanced degree preferred

Tools

Rufus

Sparky

ChatGPT

Gemini

Copilot

Claude

Job description

Nestlé USA is seeking an experienced leader for the eCommerce Strategy Manager, Emerging Channels and Capabilities, within the Coffee & Beverage Division. You will shape digital shelf performance, optimize conversion, and prepare for AI-enabled shopping experiences across retailer platforms and social channels.

This role requires coordinating with Brand, Sales, IT, Analytics, and Global teams to translate shopper behavior and commercial priorities into actionable plans, while driving AI-ready