Senior Specialist Digital Shelf

Nestlé; Arlington (VA); On-site; USD 98,000 - 135,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance-based incentives

Job summary

Nestlé USA is seeking a Senior Specialist Digital Shelf to optimize online presence for Waters and Premium Beverages across digital retailers. You will drive search visibility, content quality, and performance insights to boost online sales and consumer engagement.

The role requires 5+ years in digital marketing/e-commerce, with strong analytics, SEO familiarity, and ability to collaborate across Marketing, Sales, and Supply Chain. On-site in Arlington, VA with a competitive package.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5+ years in digital marketing or e-commerce.
• Experience in consumer goods, especially food and beverage.
• Strong understanding of digital shelf management and e-commerce platforms.
• Excellent analytical skills and data-driven decision making.
• Proficiency with digital marketing tools and analytics platforms.
• Familiarity with SEO and content optimization.
• Strong communication and collaboration skills.

Responsibilities

• Oversee the digital shelf presence of Nestlé products on e-commerce platforms.
• Ensure product information is accurate, complete, and optimized for search visibility.
• Monitor and analyze digital shelf performance metrics and implement improvements.
• Collaborate with marketing, sales, and supply chain to align strategies.
• Write briefs and own projects for online exclusives.
• Identify and run Test and Learn programs across retailers and segments.

Skills

Digital marketing

E-commerce

Data analysis

SEO

Communication

Collaboration

Education

Bachelor’s degree in Marketing/Business

Tools

Analytics platforms

Job description

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers’ lives.

This position is not eligible for Visa Sponsorship.

Position Summary

The Senior Specialist Digital Shelf is responsible for optimizing the online presence and performance of Nestlé 'Waters and Premium Beverages' products across various digital retail platforms. This role focuses on enhancing product visibility, ensuring compliance with digital shelf standards, and driving e-commerce strategies to maximize sales and consumer engagement.

Digital Shelf Management

• Oversee the digital shelf presence of Nestlé products on e-commerce platforms.
• Ensure product information is accurate, complete, and optimized for search visibility.
• Monitor and analyze digital shelf performance metrics and implement improvements.

Content Development

• Collaborate with cross-functional teams to create compelling product content, including images, descriptions, and promotional materials.
• Ensure all digital content adheres to brand guidelines and regulatory requirements.
• Write briefs / own projects for Online exclusives.
• Identify and execute Test and Learn across retailers and segments, including creation of content KPIs, benchmarks of what successful is, and performance measures for pre/post execution.

E-commerce Strategy

• Develop and execute e-commerce strategies to enhance product visibility and drive online sales.
• Identify trends and insights to inform strategic decisions and optimize product placement.

Collaboration and Communication

• Work closely with marketing, sales, and supply chain teams to align digital shelf strategies with overall business objectives.
• Manage deliverables of our agency partners.
• Communicate best practices and provide training to internal teams on digital shelf management.

Compliance and Reporting

• Ensure compliance with Nestlé’s digital shelf standards and policies.
• Coordinate budgets between brand and E-Commerce team.
• Prepare and present reports on digital shelf performance, identifying areas for improvement and growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5+ years of experience in digital marketing, e-commerce, or related fields.
• Preferably, with experience in the consumer goods industry, particularly in food and beverage.
• Strong understanding of digital shelf management and e-commerce platforms.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Proficient in digital marketing tools and analytics platforms.
• Familiarity with SEO best practices and digital content optimization.
• Strong communication and collaboration skills.

The approximate pay range for this position is $98,000 - $135,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.