Senior Digital Search & Experience Optimization Lead

Strategic Staffing Solutions; Charlotte (NC); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Strategic Staffing Solutions is seeking a data-driven Digital Search & Optimization Strategy Lead to orchestrate discovery, measurement and optimization across enterprise websites. The role emphasizes SEO, AEO, GEO, AI-powered search, analytics and conversion optimization.

The position requires leading cross-functional teams, establishing KPI-based frameworks, and delivering actionable insights to improve engagement and performance in a hybrid, multi-location environment.

Qualifications

• 5+ years of experience in management/strategy consulting or digital marketing roles.
• Experience developing SEO, AEO, and GEO strategies for large-scale sites.
• Strong understanding of AI-powered search, metadata, and content discoverability.
• Experience managing on-site search strategies and search relevance.
• Experience establishing KPIs, dashboards and performance analytics.
• Strong analytical skills to translate data into actionable recommendations.
• Experience with web analytics data to improve engagement and conversion.

Responsibilities

• Lead cross-functional initiatives on website discoverability, search optimization, and conversion.
• Develop and execute SEO, AEO, and GEO strategies for enterprise websites.
• Optimize on-site search functionality, metadata, taxonomy, and site structure.
• Evaluate AI-powered search platforms and emerging content discovery trends.
• Establish measurement frameworks, KPIs, dashboards, and reporting processes.
• Analyze web analytics and user behavior to identify trends and opportunities.
• Translate data into actionable recommendations to improve engagement and conversions.
• Collaborate with content, product, technology, and business stakeholders.
• Present insights and strategic approaches to leadership.
• Develop roadmaps, manage priorities, mitigate risks, and drive accountability.
• Guide team members and support strategic planning across the organization.

Skills

SEO

AEO

GEO

Analytics

Cross-functional collaboration

Tools

Web analytics tools

Job description

Strategic Staffing Solutions is seeking a data-driven Digital Search & Optimization Strategy Lead to orchestrate discovery, measurement and optimization across enterprise websites. The role emphasizes SEO, AEO, GEO, AI-powered search, analytics and conversion optimization.

The position requires leading cross-functional teams, establishing KPI-based frameworks, and delivering actionable insights to improve engagement and performance in a hybrid, multi-location environment.