Strategic SEO & AI Search Lead

Strategic Staffing Solutions, Inc.; Charlotte (NC); Híbrido; USD 120.000 - 150.000; Jornada completa

Descripción de la vacante

Strategic Staffing Solutions, Inc. is seeking a Digital Search & Optimization Strategy Lead in Charlotte, NC. The role focuses on driving discoverability across traditional search, on-site search, and AI-powered platforms to improve engagement and conversions.

You will lead SEO, AEO, and GEO initiatives, optimize site architecture and metadata, and establish measurement frameworks with cross-functional teams. Hybrid work arrangement offered.

Formación

• 5+ years in management consulting, strategy consulting, business operations, digital marketing, search optimization, or equivalent demonstrated through work experience, training, military experience, or education.
• Experience developing and executing SEO, AEO, and GEO strategies for large-scale websites or digital experiences.
• Strong understanding of AI-powered search, answer engines, search algorithms, metadata, content discoverability, taxonomy, and site architecture.
• Experience managing on-site search strategies, search relevance, and search experience optimization.
• Experience establishing KPIs, measurement frameworks, dashboards, reporting, and performance analytics.
• Strong analytical skills, including the ability to interpret complex data and develop actionable recommendations.
• Experience using web analytics and user behavior data to improve engagement, conversion, and digital performance.
• Ability to collaborate effectively across content, creative, product, technology, and business teams.
• Strong communication, presentation, project management, and organizational skills.

Responsabilidades

• Lead cross-functional initiatives focused on website discoverability, search optimization, digital engagement, and conversion.
• Develop and execute SEO, AEO, and GEO strategies for enterprise-scale websites and digital experiences.
• Optimize on-site search functionality, search relevance, content findability, metadata, taxonomy, and site architecture.
• Evaluate AI-powered search platforms, answer engines, evolving search algorithms, and emerging content discovery trends.
• Establish measurement frameworks, KPIs, dashboards, and reporting processes to monitor performance.
• Analyze web analytics and user behavior data to identify trends, performance gaps, and opportunities for improvement.
• Translate complex data into actionable recommendations that improve engagement, conversion rates, and overall digital performance.
• Partner with content, creative, product, technology, and business stakeholders to implement optimization initiatives.
• Present insights, recommendations, and strategic approaches to stakeholders and leadership.
• Develop optimization roadmaps, manage project priorities, mitigate risks, and drive accountability for assigned initiatives.
• Influence and guide team members while supporting strategic planning and execution across the organization.

Conocimientos

SEO

AEO

GEO

Digital marketing

Analytics

Stakeholder collaboration

Presentation

Project management

Team leadership

Herramientas

Google Analytics

Schema markup

Descripción del empleo

Strategic Staffing Solutions, Inc. is seeking a Digital Search & Optimization Strategy Lead in Charlotte, NC. The role focuses on driving discoverability across traditional search, on-site search, and AI-powered platforms to improve engagement and conversions.

You will lead SEO, AEO, and GEO initiatives, optimize site architecture and metadata, and establish measurement frameworks with cross-functional teams. Hybrid work arrangement offered.