Senior Digital Product Marketing Manager – Growth & Analytics

UWorld; Coppell (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay

Paid Time Off

Benefits Package including medical, x,

401(k) with 5% Employer Matching

On-Site and Virtual Group Fitness

Supportive Work Environment

Job summary

UWorld is seeking a Digital Product Marketing Manager to lead product and digital marketing across verticals. You will drive awareness, translate insights into actionable strategies, and optimize campaigns to convert leads into paying customers.

The ideal candidate is data-driven, experienced in growth marketing, content strategy, and marketing analytics, with strong collaboration across product and sales teams. This on-site role in Texas emphasizes strategic marketing leadership.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field required
• 7 years of experience leading digital marketing strategy
• Experience with SEO/SEM; strong Social media and Email marketing
• Experience with SEO analytics tools like Google Analytics / SEM Rush or similar

Responsibilities

• Oversee the production of integrated marketing campaigns
• Lead SEO and SEM strategy for assigned verticals
• Manage social media content creation and Email campaigns
• Define the annual product marketing strategy and positioning
• Perform market research and define buyer personas and target markets
• Report on industry trends and provide actionable insights to stay ahead of competition

Skills

Digital marketing

Social media

Email marketing

SEO/SEM

Market research

Analytics

Content creation

Campaign management

Education

Bachelor's degree in marketing

Master's degree preferred

Tools

Google Analytics

Google Search Console

SEMrush

Job description

UWorld is seeking a Digital Product Marketing Manager to lead product and digital marketing across verticals. You will drive awareness, translate insights into actionable strategies, and optimize campaigns to convert leads into paying customers.

The ideal candidate is data-driven, experienced in growth marketing, content strategy, and marketing analytics, with strong collaboration across product and sales teams. This on-site role in Texas emphasizes strategic marketing leadership.