Digital Product Marketing Manager

UWorld; Coppell (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Pay

Paid Time Off

Benefits Package including medical, x,

401(k) with 5% Employer Matching

On-Site and Virtual Group Fitness

Supportive Work Environment

Job summary

UWorld is seeking a Digital Product Marketing Manager to lead product and digital marketing across verticals. You will drive awareness, translate insights into actionable strategies, and optimize campaigns to convert leads into paying customers.

The ideal candidate is data-driven, experienced in growth marketing, content strategy, and marketing analytics, with strong collaboration across product and sales teams. This on-site role in Texas emphasizes strategic marketing leadership.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field required
• 7 years of experience leading digital marketing strategy
• Experience with SEO/SEM; strong Social media and Email marketing
• Experience with SEO analytics tools like Google Analytics / SEM Rush or similar

Responsibilities

• Oversee the production of integrated marketing campaigns
• Lead SEO and SEM strategy for assigned verticals
• Manage social media content creation and Email campaigns
• Define the annual product marketing strategy and positioning
• Perform market research and define buyer personas and target markets
• Report on industry trends and provide actionable insights to stay ahead of competition

Skills

Digital marketing

Social media

Email marketing

SEO/SEM

Market research

Analytics

Content creation

Campaign management

Education

Bachelor's degree in marketing

Master's degree preferred

Tools

Google Analytics

Google Search Console

SEMrush

Job description

We are seeking a Digital Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Qualifications

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred

Minimum Required Experience

• 7 years of experience in a similar role leading digital marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Experience with SEO and SEM best practices; strong experience with Social media and Email marketing and content creation preferred
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

JOB DUTIES (including But Not Limited To)

Campaign Strategy and Development (70%)

• Oversee the production of effective integrated marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation and Email campaigns
• Create and regularly measure and report on marketing metrics
• Recommend and edit necessary collateral to support product offerings

Marketing Strategy (20%)

• Define the annual product marketing strategy
• Serve as the embedded product marketing specialist for assigned verticals
• Define and refine product differentiators and market positioning

Market Research (10%)

• Perform comprehensive, detailed market research on target market(s), including competitive analysis
• Define buyer personas, target markets, and analyze how buyers consume media and make decisions
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Requirements

Required Knowledge, Skills, and Abilities

• Demonstrable digital marketing experience, especially Social, Email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to prioritize projects effectively while managing competing objectives
• Experience reporting to clients or executive teams

Benefits

Perks & Benefits:

• Competitive Pay – based on experience.
• Paid Time Off – because work-life balance matters.
• Benefits Package – including medical, vision, dental, life, and disability insurance.
• 401(k) with 5% Employer Matching – start planning for your future!
• On-Site and Virtual Group Fitness Classes – stay active and energized.
• Supportive Work Environment – we foster a culture of growth, diversity, and inclusion.

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."