Product Manager — Marketing Optimization & Growth

Western Governors University; Salt Lake City (UT); On-site; USD 161,000 - 250,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement savings plan

Wellbeing program

Parental leave (12 weeks)

Job summary

Western Governors University is seeking a Staff Product Manager, Marketing Optimization, to own strategy and execution of marketing optimization capabilities across the learner journey from website engagement to application submission.

You will partner with marketing, security, architecture, and engineering to prioritize investments, optimize funnel performance, and deliver scalable platform solutions aligned with university goals.

Qualifications

• Bachelor's degree required.
• 8 years of experience as a Software Product Manager or Product Owner.
• Professional Product Certification (e.g., CSPO, Pragmatic Marketing).
• Experience working in agile environments.
• Deep understanding of Service Oriented Architecture (SOA).
• Knowledge of cloud computing and software architecture best practices.
• Ability to communicate technical issues and business value to diverse audiences.

Responsibilities

• Develop and manage strategic product roadmaps aligned with business and tech capabilities.
• Partner with engineers, designers, and end users to identify problems, define requirements, and deliver solutions.
• Lead marketing optimization initiatives to improve funnel performance and outcomes.
• Create shared outcomes across teams and influence work beyond direct ownership.
• Define product release strategies and ensure readiness with partners.
• Monitor product performance using analytics and data-driven decisions.
• Lead ROI analyses and technology modernization for long-term strategy.

Skills

Product management

Agile methodologies

Stakeholder communication

Leadership

Strategic thinking

Data-driven decisions

Marketing optimization

Cloud platforms

SOA

Architecture design

Presentation skills

Cross-functional

Education

Bachelor's Degree

CSPO Certification

Pragmatic Marketing Certification

Tools

Marketing automation platforms

Analytics tools

Customer data platforms

CRM platforms

Campaign management tools

Business intelligence solutions

Job description

Western Governors University is seeking a Staff Product Manager, Marketing Optimization, to own strategy and execution of marketing optimization capabilities across the learner journey from website engagement to application submission.

You will partner with marketing, security, architecture, and engineering to prioritize investments, optimize funnel performance, and deliver scalable platform solutions aligned with university goals.