Senior Digital Product Manager - Multi-Brand eCommerce

VF Corp.

Denver, Northern (CO, KY)

Hybrid

USD 151,000 - 189,000

Full time

4 days ago

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Job summary

VF Corporation is seeking a Senior Product Manager, Digital Product to own product backlog and drive eCommerce initiatives across a portfolio of brands. You will translate strategic priorities into actionable user stories, align agile delivery, and collaborate with engineering, UX, analytics, merchandising, and marketing to deliver scalable digital experiences.

The role requires 7+ years in product management with strong eCommerce and multi-brand experience, plus expertise in agile practices,

Qualifications

7+ years of product management experience across digital commerce.
Experience leading multi-brand portfolios across regions and channels.
Strong communication and stakeholder management skills; agile delivery expertise.

Responsibilities

Own and refine backlog for eCommerce product areas across multiple brands.
Translate strategy into user stories, acceptance criteria, and epics with clear prioritization.
Lead day-to-day Agile product ownership with engineering and analytics teams.
Drive AI-enabled decision-making to improve customer outcomes and delivery speed.
Coordinate cross-functional releases across web, mobile, and omnichannel experiences.