Senior Digital Product Manager, Ecommerce (Multi-Brand)

VF Services, LLC; Denver (CO); On-site; USD 151,000 - 189,000; Full time

Benefits offered by this job

Annual incentive plan

Sales incentive potential

Competitive benefits

Job summary

VF Corporation is seeking a Senior Product Manager, Digital Product to lead ownership across a portfolio of retail brands and drive scalable, customer-centric eCommerce experiences. You will translate strategic priorities into actionable backlogs, define requirements, and collaborate with engineering, UX, analytics, merchandising, marketing, operations, and brand stakeholders.

The ideal candidate has 7+ years in product management with 4+ years in eCommerce, with proven roadmaps across multiple

Qualifications

• 7+ years of product management experience, with at least 4 years focused on eCommerce.
• Proven success building and executing product roadmaps across multiple brands.
• Strong communication and stakeholder management across diverse teams.

Responsibilities

• Own backlog and delivery priorities across eCommerce areas and brands.
• Translate strategic initiatives into defined user stories and epics.
• Lead cross-functional collaboration with engineering, UX, analytics, and marketing.
• Define KPIs and monitor outcomes to improve conversion and engagement.

Skills

Product management

eCommerce

Agile

Stakeholder management

Cross-functional collaboration

Multi-brand deployments

Tools

Salesforce Commerce Cloud

Shopify

Job description

VF Corporation is seeking a Senior Product Manager, Digital Product to lead ownership across a portfolio of retail brands and drive scalable, customer-centric eCommerce experiences. You will translate strategic priorities into actionable backlogs, define requirements, and collaborate with engineering, UX, analytics, merchandising, marketing, operations, and brand stakeholders.

The ideal candidate has 7+ years in product management with 4+ years in eCommerce, with proven roadmaps across multiple