Senior Digital Product Manager - eCommerce & Omnichannel

vfc; Denver (CO); On-site; USD 140,000 - 190,000; Full time

Job summary

VF is seeking a Senior Product Manager, Digital Product to own eCommerce initiatives across multiple brands. You will translate strategic priorities into actionable backlogs and measurable outcomes, partnering with engineering, UX, analytics, merchandising, marketing, and operations to deliver scalable digital experiences.

You will drive customer-centric product delivery across web, mobile, and omnichannel journeys, balancing user needs with business goals and technical constraints to accelerate

Qualifications

• Experience leading eCommerce product initiatives in retail or digital commerce.
• Strong understanding of agile product delivery and backlog management.
• Ability to translate strategy into actionable user stories and KPIs.

Responsibilities

• Lead product ownership across a portfolio of retail brands and eCommerce platforms.
• Translate strategies into backlogs, requirements, and measurable outcomes.
• Collaborate with engineering, UX, analytics, merchandising, marketing, and ops.
• Define KPIs for customer engagement, conversion, and order management.
• Coordinate cross-platform release activities for web and mobile.

Skills

Agile product delivery

Cross-functional collaboration

Data-driven decision making

AI-enabled product optimization

Job description

VF is seeking a Senior Product Manager, Digital Product to own eCommerce initiatives across multiple brands. You will translate strategic priorities into actionable backlogs and measurable outcomes, partnering with engineering, UX, analytics, merchandising, marketing, and operations to deliver scalable digital experiences.

You will drive customer-centric product delivery across web, mobile, and omnichannel journeys, balancing user needs with business goals and technical constraints to accelerate