Senior Product Manager, Digital Product

vfc; Denver (CO); On-site; USD 140,000 - 190,000; Full time

Job summary

VF is seeking a Senior Product Manager, Digital Product to own eCommerce initiatives across multiple brands. You will translate strategic priorities into actionable backlogs and measurable outcomes, partnering with engineering, UX, analytics, merchandising, marketing, and operations to deliver scalable digital experiences.

You will drive customer-centric product delivery across web, mobile, and omnichannel journeys, balancing user needs with business goals and technical constraints to accelerate

Qualifications

• Experience leading eCommerce product initiatives in retail or digital commerce.
• Strong understanding of agile product delivery and backlog management.
• Ability to translate strategy into actionable user stories and KPIs.

Responsibilities

• Lead product ownership across a portfolio of retail brands and eCommerce platforms.
• Translate strategies into backlogs, requirements, and measurable outcomes.
• Collaborate with engineering, UX, analytics, merchandising, marketing, and ops.
• Define KPIs for customer engagement, conversion, and order management.
• Coordinate cross-platform release activities for web and mobile.

Skills

Agile product delivery

Cross-functional collaboration

Data-driven decision making

AI-enabled product optimization

Job description

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. So, before we get to the job details, take a minute to learn a little more about us - our values and our culture - visit VF Careers or www.vfc.com .

What will you do?

A day in the life of a Senior Product Manager, Digital Product at VF looks a little like this.

We are seeking an experienced and strategic Senior Product Manager, Digital Product to lead product ownership responsibilities across a portfolio of retail brands. This role is responsible for driving execution, alignment, and delivery across the eCommerce product ecosystem, ensuring teams deliver scalable, customer‑centric solutions that support both business objectives and seamless digital experiences.

The Senior Product Manager, Digital Product will serve as the accountable Product Manager across multiple product areas, eCommerce initiatives and platforms, partnering closely with engineering, UX, analytics, merchandising, marketing, operations, and brand stakeholders to translate strategic priorities into actionable product backlogs, clearly defined requirements, and measurable outcomes. This role plays a critical part in connecting business strategy with agile delivery execution across product search, merchandising, checkout, order management, loyalty, promotions, and omnichannel capabilities.

The ideal candidate brings expertise in eCommerce product management within the retail industry, a strong understanding of agile product delivery practices, and the ability to manage competing priorities across multiple brands, business units, and stakeholder groups. You are highly collaborative, execution‑focused, and skilled at balancing customer needs, operational considerations, and commercial objectives to deliver impactful digital commerce experiences at scale.

Let's break down that day-in-the-life a bit more.

• Manage the product backlog and delivery priorities across eCommerce product areas and capabilities for a portfolio of retail brands, including checkout, promotions, search, customer accounts, order management, fulfillment, and omnichannel experiences - ensuring alignment with business goals, customer needs, and enterprise priorities.
• Translate strategic initiatives and business objectives into clearly defined user stories, acceptance criteria, and prioritized epics, balancing customer impact, commercial value, technical dependencies, operational considerations, and brand‑specific requirements across multiple brands and regions.
• Embeds and leverages AI to accelerate decision‑making, improve customer outcomes, streamline execution, and drive measurable business impact.
• Maintains a consistent goal to improve the consumer experience by pushing the boundaries of the possible.
• Lead day‑to‑day Agile product ownership activities in close partnership with engineering, UX, QA, analytics, and business stakeholders - facilitating backlog refinement, sprint planning, dependency management, release readiness, and delivery execution to ensure high‑quality, timely outcomes.
• Champion customer‑centric digital commerce experiences by identifying pain points and optimization opportunities across web, mobile, and omnichannel journeys, helping drive seamless and consistent experiences across browsing, purchasing, fulfillment, returns, loyalty, and customer engagement touchpoints.
• Serve as the liaison across cross‑functional teams, partnering with merchandising, marketing, operations, customer service, fulfillment, and technology stakeholders to ensure product capabilities effectively support key retail and eCommerce business processes.
• Assist in driving alignment and prioritization across multiple brands and stakeholder groups by establishing structured intake, backlog governance, and roadmap planning processes that support both shared platform scalability and brand‑level business objectives.
• Partner closely with engineering and architecture teams to support solution discovery, dependency management, technical refinement, and delivery sequencing, ensuring scalable and sustainable execution across the eCommerce ecosystem.
• Support data‑driven product decision making by defining and monitoring KPIs related to customer engagement, conversion, checkout performance, fulfillment experience, feature adoption, and operational efficiency - leveraging analytics and customer insights to continuously optimize product outcomes.
• Coordinate cross‑platform and omnichannel release activities across web, mobile applications, and integrated retail systems, ensuring features, enhancements, and customer experience improvements are delivered in a synchronized and business‑ready manner.
• Facilitate stakeholder communication and transparency through backlog reviews, sprint demos, release updates, roadmap discussions, and cross‑functional working sessions - translating business needs into actionable delivery plans and communicating progress, risks, and tradeoffs effectively.
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