Senior Product Manager, Digital Commerce & Omnichannel

Vans

Denver (CO)

On-site

USD 151,000 - 189,000

Full time

4 days ago

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Job summary

VF Corporation, a leading global fashion and lifestyle company, seeks a Senior Product Manager, Digital Product to own eCommerce product areas for multiple brands. You will translate strategic priorities into detailed backlogs, define requirements, and drive measurable outcomes with cross-functional teams across engineering, UX, analytics, merchandising, marketing, and operations.

You will embed AI-driven decision making, coordinate cross-brand roadmaps, and support omnichannel experiences from

Qualifications

7+ years in product management with ≥4 years in ecommerce.
Experience leading multi-brand, multi-region deployments with localization needs.
Strong communication and stakeholder management across operations, merchandising, and DT.

Responsibilities

Own and refine product backlog for eCommerce across checkout, search, promos, accounts, orders and omnichannel features.
Translate strategy into user stories, acceptance criteria, and epics for multiple brands and regions.
Lead agile product ownership with engineering, UX, QA, analytics, and business stakeholders to ensure timely delivery.
Champion customer-centric digital commerce experiences across web, mobile, and in-store touchpoints.
Coordinate with merchandising, marketing, operations, and technology to align on roadmaps and priorities.