Senior Digital Product Manager - Ecommerce & Omnichannel

VF Corporation; Denver (CO); On-site; USD 151,000 - 189,000; Full time

Job summary

VF Corporation seeks a Senior Product Manager, Digital Product to lead product ownership across a portfolio of retail brands within the eCommerce space. You will drive strategy-to-delivery alignment, translating priorities into actionable backlogs and measurable outcomes across search, merchandising, checkout, order management, loyalty, and omnichannel capabilities.

The ideal candidate blends retail ecommerce expertise with agile delivery, collaborating with engineering, UX, analytics, and brand

Qualifications

• 7+ years of product management experience with at least 4 years in ecommerce.
• Track record of building and executing multi-brand product roadmaps.
• Experience supporting multi-region/global deployments and localization.

Responsibilities

• Lead product ownership across ecommerce platforms for multiple brands.
• Translate strategy into clearly defined user stories, epics, and acceptance criteria.
• Collaborate with engineering, UX, analytics, merchandising, and marketing.
• Define KPIs and monitor data-driven decisions to improve engagement and conversions.
• Coordinate release planning, backlog governance, and cross-brand alignment.

Skills

Product management

eCommerce

Stakeholder management

Vendor management

Agile

Tools

Salesforce Commerce Cloud

Shopify

Job description

VF Corporation seeks a Senior Product Manager, Digital Product to lead product ownership across a portfolio of retail brands within the eCommerce space. You will drive strategy-to-delivery alignment, translating priorities into actionable backlogs and measurable outcomes across search, merchandising, checkout, order management, loyalty, and omnichannel capabilities.

The ideal candidate blends retail ecommerce expertise with agile delivery, collaborating with engineering, UX, analytics, and brand