Senior Digital Product Manager - Multi-Brand eCommerce

VF Corporation; Denver (CO); On-site; USD 151,000 - 189,000; Full time

Benefits offered by this job

Benefits overview

Incentive potential

Job summary

VF Corporation is seeking a Senior Product Manager, Digital Product to lead product ownership across a portfolio of retail brands. You will drive eCommerce initiatives, partnering with engineering, UX, analytics, merchandising, and marketing to deliver customer-centered online experiences.

You will translate strategy into actionable backlogs, define requirements, and measure outcomes across search, merchandising, checkout, loyalty, and omnichannel capabilities.

Qualifications

• 7+ years of product management experience, with emphasis on eCommerce
• Experience leading multi-brand and multi-region deployments
• Strong communication and stakeholder management across teams
• Experience with vendor ecosystems and strategic technology decisions

Responsibilities

• Own backlog and delivery priorities across eCommerce areas for multiple brands
• Translate strategy into well-defined user stories and epics
• Collaborate with engineering, UX, analytics, merchandising, and marketing
• Lead agile ceremonies and ensure reliable releases across web and mobile

Skills

Product management

eCommerce

Agile delivery

Cross-functional collaboration

Vendor ecosystem management

Tools

Salesforce Commerce Cloud

Shopify

Job description

VF Corporation is seeking a Senior Product Manager, Digital Product to lead product ownership across a portfolio of retail brands. You will drive eCommerce initiatives, partnering with engineering, UX, analytics, merchandising, and marketing to deliver customer-centered online experiences.

You will translate strategy into actionable backlogs, define requirements, and measure outcomes across search, merchandising, checkout, loyalty, and omnichannel capabilities.