Marketing Analytics and Operations

Infor; Atlanta (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

A leading software company based in Atlanta is seeking a Marketing Performance Leader. The role involves overseeing and optimizing the marketing performance function, requiring at least 7 years of experience in Marketing Analytics. Responsibilities include developing the overall marketing performance framework, establishing a team of analysts, and driving AI-powered insights. A background in B2B SaaS and experience with market mix modeling is essential. The company fosters a diverse and inclusive work environment.

Qualifications

• 7+ years of experience in Marketing Analytics, Marketing, or Revenue Operations within B2B SaaS or consulting.
• Proven experience defining and implementing Market Mix Modeling and Multi-Touch Attribution.
• Demonstrated success building analytical frameworks to track marketing efficiency.

Responsibilities

• Oversee and optimize the marketing performance function.
• Develop and execute the Marketing performance framework.
• Establish and develop a team of analysts for marketing reporting.

Skills

Marketing Analytics

Revenue Operations

Predictive Analytics

Market Mix Modeling

Multi-Touch Attribution

Education

Bachelor’s degree in Engineering, Computer Science, Mathematics, Finance, or another quantitative field

Tools

CRM

Marketing Automation Tools

Advanced Analytic Tools

Modern Data Stack Environments

Job description

You will oversee and optimize the marketing performance function. You will move the organization from traditional tracking to orchestration and incremental impact, building clear economic models that account for Customer Lifetime Value and Customer Acquisition Cost by marketing motion. This role requires a Commercial Architect who can bridge the gap between creative strategy and data science, overseeing four critical pillars: Budget Defensibility, Waterfall Optimization, Channel Excellence, and Account-Based Performance.

A Day in the Life Typically Includes:

• Develop and execute the overall Marketing performance framework, including measurement strategy, definitions of metrics, and ORK/KPIs
• Translate business goals into marketing targets, quarterly OKRs, and performance scorecards
• Establish and develop a team of analysts to create a strong analytical foundation that will produce all marketing reporting, analysis, and insights
• Utilize predictive analytics to forecast pipeline trends and identify bottlenecks before they impact revenue goals
• Drive adoption of AI-driven insights across Marketing
• Collaborate with demand generation and digital teams to optimize lead quality and conversion using modern waterfall management and business development cadences
• Support rhythm of business including recurring review circles including monthly and quarterly business updates and reviews

Basic Qualifications:

• 7+ years of experience in Marketing Analytics, Marketing, or Revenue Operations within B2B SaaS or a boutique consulting firm
• Proven experience defining and implementing Market Mix Modeling and Multi‑Touch Attribution
• Demonstrated success building analytical frameworks to track marketing efficiency and effectiveness
• Strong experience analyzing full‑funnel conversion and velocity metrics
• Experience partnering with Finance on budgeting, forecasting, and efficiency metrics
• Experience with marketing technologies including CRM, automation, advanced analytic tools, and modern data stack environments
• Bachelor’s degree in Engineering, Computer Science, Mathematics, Finance, or another quantitative field

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.