B2B Digital Performance & Analytics Lead

Infor Inc.; Atlanta (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

Infor Inc. is seeking a Senior Digital Performance Manager to lead analytics across our marketing funnel in Atlanta. You will own end-to-end measurement from website and paid media to form fills, MQLs, and pipeline, translating data into a clear view of growth drivers.

You will partner with Paid Media, Web, and Marketing leadership to define analytics strategy, improve tracking fidelity, and deliver executive-ready dashboards that inform strategic decisions.

Qualifications

• Experience in digital/marketing analytics with ownership of web and paid media analytics.
• Experience connecting top-of-funnel web/paid data to downstream outcomes—form fills, MQLs, opportunities, pipeline.
• Experience with Ad Platforms, GA4 and Looker Studio (or equivalent BI tooling).
• Experience with CRM/marketing data (e.g., Salesforce) and funnel tracking.
• Understanding of digital marketing channels across the funnel.
• Experience in a B2B or account-based marketing environment.
• Legal authorization to work permanently in the United States for any employer without visa sponsorship.

Responsibilities

• Own end-to-end funnel analytics — connect web, paid media, and AI/LLM-driven engagement to form fills, MQLs, opportunities, and pipeline.
• Own web analytics using GA4, Looker Studio, and related tooling; monitor channels and on-site performance; manage AI-related discovery channel visibility.
• Own paid media analytics across paid search, paid social, and programmatic/display; suggest reallocation and testing opportunities; advise on attribution.
• Build and maintain dashboards for leadership, document methodology to ensure metrics stay consistent as the team scales.
• Drive conversion-rate diagnostics and CRO; propose fixes with Web team and stakeholders.
• Ensure data integrity end-to-end; audit discrepancies across GA4, ad platforms, Salesforce, and data warehouse; monitor for issues.

Skills

Analytical thinking

Cross-functional collaboration

Communication

Problem solving

Attention to detail

Tools

GA4

Looker Studio

Salesforce

CRM tools

Snowflake

Google Tag Manager

Job description

Infor Inc. is seeking a Senior Digital Performance Manager to lead analytics across our marketing funnel in Atlanta. You will own end-to-end measurement from website and paid media to form fills, MQLs, and pipeline, translating data into a clear view of growth drivers.

You will partner with Paid Media, Web, and Marketing leadership to define analytics strategy, improve tracking fidelity, and deliver executive-ready dashboards that inform strategic decisions.