Global Paid Media Director for SaaS Growth

Infor; Atlanta (GA); On-site; USD 187,000 - 250,000; Full time

Job summary

Infor is seeking a Director of Global Paid Media to lead end-to-end paid media strategy across geographies, industries, and lines of business. This role sits within the Digital Marketing Transformation organization and supports Infor's industry-led GTM strategy for B2B SaaS.

Based in Atlanta, the role oversees budgets, planning, optimization, and measurement, partnering with Digital Experience and running a center of excellence. Strong leadership and stakeholder communication are essential.

Qualifications

• Paid media strategy experience in B2B technology or enterprise software.
• Experience managing global programs at the senior/director level.
• Experience across paid search, paid social, programmatic, display, and content syndication — with hands-on optimization experience at scale.
• Experience owning multi-million dollar paid media budgets, including cross-geography allocation and stakeholder-facing financial reporting.
• Experience managing and developing a team, including direct reports and external agency partners.
• Analytical experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms.
• Experience presenting strategy and results to C-suite and senior marketing leaders.
• Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and at least one DSP (DV360).
• Experience with ABM platforms (Demandbase, 6sense) and their integration with paid media workflows.
• Identify, test, and scale new and emerging paid media channels by leveraging advanced AI techniques and predictive modeling to diversify the advertising mix and drive efficient growth
• Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship.

Responsibilities

• Own and drive the global paid media strategy across channels, regions, industries.
• Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline reporting.
• Translate objectives into integrated paid media plans with KPIs, audience targets, and expected pipeline contribution.
• Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches.
• Oversee planning, activation, and optimization of paid programs across all channels.
• Partner with the Digital Experience team to optimize paid landing pages for conversion.
• Lead and develop two Paid Media Managers and manage agency relationships.
• Establish a center-of-excellence model with shared processes and QA standards.
• Present strategy and performance to senior stakeholders including CMO, VP Digital, and regional VPs.
• Collaborate cross-functionally with Industry Campaigns, SEO/GEO, Marketing Ops, Analytics.

Skills

Paid media strategy

Global programs

Budget management

Campaign optimization

Google Ads

Microsoft Ads

LinkedIn Campaign Manager

DV360

ABM platforms

Leadership

Tools

Salesforce

Pardot

GA4

DOMO

Job description

Infor is seeking a Director of Global Paid Media to lead end-to-end paid media strategy across geographies, industries, and lines of business. This role sits within the Digital Marketing Transformation organization and supports Infor's industry-led GTM strategy for B2B SaaS.

Based in Atlanta, the role oversees budgets, planning, optimization, and measurement, partnering with Digital Experience and running a center of excellence. Strong leadership and stakeholder communication are essential.