Website Performance Analyst

Brandon; Charleston (SC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive benefits package

Flexible PTO

401(k) match

Job summary

Brandon is seeking a Website Performance Analyst to turn web and marketing data into growth strategies. You’ll audit data, build client dashboards, and deliver data-backed recommendations to improve conversions and campaign ROI.

Collaborative across marketing, media, dev, SEO, and strategy teams, you’ll translate multi-channel data into compelling stories for clients. You will work with GA4, GTM, and BI tools to create interactive dashboards and present findings to internal teams and clients.

Qualifications

• Bachelor's degree in a quantitative or business field with 1–2 years of web/marketing analytics experience.
• Experience with GA4, GTM, and BI tools to build dashboards and derive insights.

Responsibilities

• Aggregate, clean, and blend performance data from web analytics, ads, automation, and CRM systems.
• Analyze web traffic, funnels, and paid campaigns to surface actionable recommendations to improve ROI.
• Implement, audit, and maintain tracking pixels and event tagging with GTM for accurate conversion tracking.

Skills

GA4

GTM

Looker Studio

Power BI

Tableau

Whatgraph

Funnel.io

Salesforce Intelligence

Education

Bachelor's degree in a quantitative or business field

Tools

SQL

Supermetrics

Fivetran

Whatgraph (data connector)

Funnel.io

Salesforce Marketing Cloud Intelligence

Job description

Seeking a Dynamic Website Performance Analyst to Drive Client Success!

Are you passionate about turning complex digital marketing data into actionable growth strategies? As a Data Analyst specializing in Web & Marketing Analytics, you will play a key role in optimizing client performance across websites, e-commerce platforms, and paid media channels.

In this role, you will audit performance data, build intuitive client dashboards, and deliver clear, data-backed recommendations that improve conversion rates, refine user journeys, and maximize campaign ROI. Working collaboratively across our marketing, media, development, SEO, and strategy teams, you will turn multi-channel data into compelling stories that guide smart, strategic decisions for our clients.

Let us introduce ourselves:

Brandon empowers brands with groundbreaking strategies and bold, breakthrough creativity by combining data, insights, creativity, innovation, and the best minds in the industry. Disruptively curious, creatively integrated, and results-obsessed, we excel at delivering strategic, integrated marketing solutions focused on growth.

Our Core Values:

• We have GRIT


• We are creative problem solvers


• We do whatever it takes ... with integrity


• We are always curious and ever evolving


• We play to win

Vision Statement

• To lead the industry by crafting iconic campaigns that push boundaries, inspire action, and connect brands to culture in powerful ways -ensuring results that drive remarkable growth and success for our clients.

Mission Statement

• To empower brands with groundbreaking strategies and bold creativity by combining data, insights, creativity, innovation, and the best minds in the industry.

What you'll do as Website Performance Analyst:

• Data Aggregation & Analysis: Extract, clean, and blend performance data from web analytics platforms, social media ad managers, marketing automation systems, and CRM solutions.


• Campaign & Web Optimization: Analyze web traffic patterns, user behavior, conversion funnels, and paid marketing performance to surface actionable recommendations that optimize client ROI.


• Tracking & Measurement: Implement, audit, and maintain tracking pixels and event tagging setups using Google Tag Manager to ensure accurate conversion tracking across digital properties.


• Reporting & Dashboards: Build, maintain, and automate interactive client dashboards that clearly communicate marketing performance and business impact.


• Testing & CRO: Assist strategy teams in setting up, monitoring, and evaluating A/B tests and conversion rate optimization (CRO) initiatives.


• Client Presentation: Translate technical data into clear, visually compelling stories and presentations for both internal account teams and external clients.

Knowledge and skills required for the position are:

• Education & Experience: Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred).


• Web & Event Analytics: Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).


• Reporting & BI Tools: Hands-on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence.


• Data Querying & Aggregation: Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io).


• Marketing Platform Familiarity: Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp).


• Core Competencies: Strong analytical mindset, sharp problem-solving capabilities, attention to detail, and the ability to articulate data-driven stories to non-technical stakeholders.

Do you possess the skills and experience to excel in this dynamic role?

• Brandon offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401(k) match.

Join a collective that values innovation, collaboration, and making a real impact.