Senior Digital Media Planner & Campaign Strategist

Zimmerman Advertising; Fort Lauderdale (FL); Sur place; USD 65 000 - 85 000; Plein temps

Résumé du poste

Zimmerman Advertising in Fort Lauderdale, FL is seeking a Sr. Media Planner to plan, negotiate, and execute digital media campaigns for assigned client accounts.

You will manage day-to-day planning, analysis, and maintain strong relationships with media vendors, clients, and partner agencies. Responsibilities include coordinating with offline planning, researching and optimizing digital campaigns across display and video, and presenting POVs and analyses weekly to clients and teams, ensuring

Qualifications

• Bachelor's degree in business, marketing, advertising or related field.
• 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred.
• Demonstrated presentation and writing skills.
• Experience negotiating with and managing digital vendors.
• Experience evaluating and recommending strategy and placements for digital campaigns.
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint.
• Experience in retail, restaurant and/or franchisee operations is highly desirable.
• Full service agency experience preferred, but not required.
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus.

Responsabilités

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display, Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Connaissances

Media planning

Vendor negotiation

Presentations

MS Office

Ad servers

Retail/franchise experience

Formation

Bachelor's degree in business/marketing/advertising

Outils

Atlas

DoubleClick

Sizmek

Description du poste

Zimmerman Advertising in Fort Lauderdale, FL is seeking a Sr. Media Planner to plan, negotiate, and execute digital media campaigns for assigned client accounts.

You will manage day-to-day planning, analysis, and maintain strong relationships with media vendors, clients, and partner agencies. Responsibilities include coordinating with offline planning, researching and optimizing digital campaigns across display and video, and presenting POVs and analyses weekly to clients and teams, ensuring