Assistant Media Planner

Zimmerman Advertising; Fort Lauderdale (FL); On-site; USD 40,000 - 50,000; Full time

Job summary

Zimmerman Advertising in Fort Lauderdale, FL is looking for an entry-level Assistant Media Planner. This full-time role involves providing administrative and analytical support for media plans and related analyses. Responsibilities include creating innovative marketing solutions, negotiating with media vendors, analyzing reports, and collaborating with team members. A bachelor’s degree in Marketing or a related field is required, along with strong communication and analytical skills. Knowledge of various media types is preferred.

Qualifications

• Entry-level experience, preferably an Internship in Advertising, PR, or Marketing agency.
• Ability to analyze data and draw actionable insights.
• Strong verbal and written communication skills.

Responsibilities

• Help create business-building marketing solutions across digital media.
• Negotiate rates with media vendors.
• Maintain status reports on interactive media initiatives.
• Assist in tracking and optimizing online media buys.
• Analyze reports for campaign performance insights.
• Communicate project tasks to account service and traffic teams.

Skills

Communication skills

Analytical skills

MS Office proficiency

Attention to detail

Presentation skills

Knowledge of media

Education

Bachelor’s degree in Marketing or related field

Job description

Full-Time/Regular

Overall Objective

The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives.
• Work with media vendors and negotiate rates.
• Maintain status reports on all interactive media initiatives.
• Assist in the development, negotiation, implementation, tracking, reporting and optimization of online media buys.
• Analyze reports and work with the Digital media team and media planning team to recommend needed optimization and changes.
• Communicate day‑to‑day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns.
• Assist the digital team in staying abreast of emerging trends and communicating innovative, business‑building new media recommendations.
• Read and select articles to include in our research archive and send to team weekly.
• Assist in the monitoring and preparation of periodic media campaign reviews.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or closely related field.
• Entry‑level experience is required, preferably an Internship with a full‑service Advertising, PR, or Marketing agency.
• Must be able to work full‑time onsite in our Fort Lauderdale, FL office.
• The ability to analyze data and draw actionable insights is crucial for understanding campaign performance.
• MS Office: Excel, Word and PowerPoint with effective writing skills.
• Strong verbal and written communication is needed to collaborate with team members and clients.
• Knowledge of media is highly preferred: Digital, Traditional, and Social.
• Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately.
• Presentation skills and experience are highly desirable.