Senior Digital Media Planner - Data-Driven Campaigns

Zimmerman Advertising; Fort Lauderdale (FL); Sur place; USD 60 000 - 90 000; Plein temps

Résumé du poste

Zimmerman Advertising is seeking a Sr. Media Planner to plan, negotiate and execute digital media campaigns for assigned client accounts in Fort Lauderdale.

You will manage day-to-day planning, analytics and maintain strong vendor/client relationships to deliver timely POVs, media plans and analyses. Responsibilities include collaborating with offline and digital teams, managing reporting, coordinating budget allocation and training junior staff while presenting recommendations to clients and

Qualifications

• Bachelor's degree in business, marketing, advertising or related field.
• 2-4 years media planning experience, in an Advertising/Media/Marketing Agency
• Experience with Automotive Clients is highly preferred
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Full service agency experience preferred, but not required

Responsabilités

• Plan digital media campaign strategy in tandem with traditional media team.
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns.
• Coordinate with paid search and SEO teams for reporting and budget allocation.
• Organize and control day-to-day media planning development with assistants.
• Oversee and train assistant level employees for their growth and development.
• Present POVs and analyses to clients and internal teams on a regular basis.
• Use tools like Comscore and Kantar for competitive analysis and audience insights.

Connaissances

Media planning

Digital advertising

Vendor negotiation

Performance analysis

MS Office

Formation

Bachelor's degree in business, marketing, advertising or related field

Outils

Comscore

Kantar

MS Office

Description du poste

Zimmerman Advertising is seeking a Sr. Media Planner to plan, negotiate and execute digital media campaigns for assigned client accounts in Fort Lauderdale.

You will manage day-to-day planning, analytics and maintain strong vendor/client relationships to deliver timely POVs, media plans and analyses. Responsibilities include collaborating with offline and digital teams, managing reporting, coordinating budget allocation and training junior staff while presenting recommendations to clients and