Senior Media Planner

Zimmerman Advertising; Fort Lauderdale (FL); Sur place; USD 60 000 - 90 000; Plein temps

Résumé du poste

Zimmerman Advertising is seeking a Sr. Media Planner to plan, negotiate and execute digital media campaigns for assigned client accounts in Fort Lauderdale.

You will manage day-to-day planning, analytics and maintain strong vendor/client relationships to deliver timely POVs, media plans and analyses. Responsibilities include collaborating with offline and digital teams, managing reporting, coordinating budget allocation and training junior staff while presenting recommendations to clients and

Qualifications

• Bachelor's degree in business, marketing, advertising or related field.
• 2-4 years media planning experience, in an Advertising/Media/Marketing Agency
• Experience with Automotive Clients is highly preferred
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Full service agency experience preferred, but not required

Responsabilités

• Plan digital media campaign strategy in tandem with traditional media team.
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns.
• Coordinate with paid search and SEO teams for reporting and budget allocation.
• Organize and control day-to-day media planning development with assistants.
• Oversee and train assistant level employees for their growth and development.
• Present POVs and analyses to clients and internal teams on a regular basis.
• Use tools like Comscore and Kantar for competitive analysis and audience insights.

Connaissances

Media planning

Digital advertising

Vendor negotiation

Performance analysis

MS Office

Formation

Bachelor's degree in business, marketing, advertising or related field

Outils

Comscore

Kantar

MS Office

Description du poste

TheSr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)

Qualifications

• Bachelors degree in business, marketing, advertising or related field
• 2-4 years media planning experience, in an Advertising/Media/Marketing Agency
• Experience with Automotive Clients is highly preferred
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Full service agency experience preferred, but not required