Associate Digital Media Director: Multi-Channel Strategy

The Zimmerman Agency, Inc.; Tallahassee (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

The Zimmerman Agency, Inc. seeks an Associate Digital Media Director to lead strategic digital media initiatives across client portfolios. You will drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships.

You will own development of comprehensive media plans across SEM, social, display, programmatic, video, and retail channels, with a focus on ROAS, lead generation, and subscriptions.

Qualifications

• 7+ years managing paid media across digital channels (SEM, social, display, programmatic, video).
• 3+ years managing SEM campaigns with paid search optimization.
• 2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar).
• Strong analytics and ability to extract insights from complex data.
• Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools.
• Experience with vendor evaluation, selection, and management.
• Proven ability to develop innovative multi-channel media strategies for complex clients.
• Strong understanding of ROAS, lead generation, and subscription programs.
• Strong project management skills and ability to meet deadlines.

Responsibilities

• Develop and execute multi-channel media plans for assigned client accounts.
• Oversee campaign implementation, monitoring, and optimization across channels.
• Analyze performance data and present insights to senior leadership and clients.
• Manage vendor relationships and negotiate terms to optimize ROI.
• Lead quarterly business reviews and annual multi-channel budget planning.

Skills

Paid media management

Analytics & data interpretation

Project management

Communication skills

Problem solving

Leadership

Education

Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field

Tools

Google Analytics

Google DCM

Prisma

Tableau

Looker

Data Studio

Microsoft Office

Google Workspace

Job description

The Zimmerman Agency, Inc. seeks an Associate Digital Media Director to lead strategic digital media initiatives across client portfolios. You will drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships.

You will own development of comprehensive media plans across SEM, social, display, programmatic, video, and retail channels, with a focus on ROAS, lead generation, and subscriptions.