Strategic Media Buyer & Planner

Stratford Medical Group; Fort Lauderdale (FL); On-site; USD 55,000 - 65,000; Full time

Job summary

Stratford Medical Group is seeking a full-time Media Buyer & Planner in Fort Lauderdale to plan, negotiate, and optimize paid media across digital, TV, radio, and print. You will manage budgets, analyze market data, and collaborate with internal teams and external partners to maximize ROI.

The role requires 2–5 years in media planning/buying, strong negotiation and analytical skills, and a solid grasp of Google Ads, Meta, DSPs, and Google Analytics.

Qualifications

• 2–5 years of experience in media planning and/or media buying.
• Strong understanding of digital and traditional media channels.
• Familiarity with media buying platforms and analytics tools.

Responsibilities

• Develop strategic media plans aligned with campaign goals and budget.
• Negotiate rates, placements, and added value with vendors.
• Purchase media within budgets and timelines, manage schedules.
• Monitor campaigns and optimize for KPI improvements.

Skills

Media planning

Media buying

Negotiation

Analytics

Campaign management

Excel reporting

Communication

Tools

Google Ads

Meta (Facebook) Ads

DSPs

Google Analytics

Job description

Stratford Medical Group is seeking a full-time Media Buyer & Planner in Fort Lauderdale to plan, negotiate, and optimize paid media across digital, TV, radio, and print. You will manage budgets, analyze market data, and collaborate with internal teams and external partners to maximize ROI.

The role requires 2–5 years in media planning/buying, strong negotiation and analytical skills, and a solid grasp of Google Ads, Meta, DSPs, and Google Analytics.