Senior Digital Media Planner/Buyer — Remote & Data-Driven

Remote; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid‑time‑off policy

Flexible working hours

Work remotely

Continuing education, training, & cert

Company‑sponsored coursework

Job summary

Bluelight is seeking a data-driven Media Planning & Strategy specialist to design comprehensive media plans, optimize budgets, and guide campaigns across Google Ads, Meta, and LinkedIn. You will collaborate with New Business and Account teams to shape budgets and strategies during pitches, while overseeing execution and vendor relationships to drive measurable results.

The ideal candidate has 4+ years in media buying, strong analytics skills, and a proven track record of performance marketing

Qualifications

• 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.).
• Exceptional analytical and problem‑solving skills.
• Excellent communication and interpersonal skills.
• Self‑motivated, detail‑oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Responsibilities

• Develop comprehensive media plans aligned with client goals and target audiences.
• Conduct in-depth research and analysis to identify optimal media channels and strategies.
• Determine budget allocation across channels based on performance and objectives.
• Stay abreast of emerging digital media trends, technologies, and AI integrations.
• Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.
• Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).
• Manage relationships with external vendors responsible for day-to-day campaign management.
• Track KPIs such as leads, CPA, CPL, engagement, web traffic, and form fills.
• Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights.

Skills

Media planning

Media buying

Analytics

Communication

Self-motivated

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Programmatic platforms

Google Analytics

Job description

Bluelight is seeking a data-driven Media Planning & Strategy specialist to design comprehensive media plans, optimize budgets, and guide campaigns across Google Ads, Meta, and LinkedIn. You will collaborate with New Business and Account teams to shape budgets and strategies during pitches, while overseeing execution and vendor relationships to drive measurable results.

The ideal candidate has 4+ years in media buying, strong analytics skills, and a proven track record of performance marketing