Remote Digital Media Planner & Growth Strategist

Bluelight Consulting; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Paid time off

Flexible working hours

Remote work

Education & certs

Job summary

Bluelight is seeking a skilled Media Planning & Strategy professional to lead multi-channel paid media initiatives. You will craft plans aligned with client goals, research channels, and advise on budgets for pitches.

The role involves executing campaigns across Google Ads, social platforms, and programmatic channels, managing vendor relationships, and delivering data-driven optimization to drive results for clients nationwide.

Qualifications

• 4+ years of experience in media buying, preferably in an agency setting or with B2B software/recruiting to software development firms.
• Strong experience in paid media platforms including Google Ads, Meta Business Suite, LinkedIn Ads, and programmatic channels.
• Proven track record of performance marketing campaigns with a results focus.
• Proficiency in analytics and attribution tools such as Google Analytics and Meta Ads Manager.

Responsibilities

• Develop comprehensive media plans aligned with client goals and target audiences.
• Identify optimal media channels and budget allocations based on performance.
• Oversee execution of paid media campaigns across platforms (Google Ads, social media, programmaticDisplay).
• Track KPIs (leads, CPA, CPL, engagement, web traffic) and generate regular performance reports.

Skills

Media planning

Paid media platforms

Campaign optimization

Analytics & attribution

Communication skills

Independent work

Tools

Google Ads

Meta Business Suite

LinkedIn Ads

Programmatic platforms

Google Analytics

Job description

Bluelight is seeking a skilled Media Planning & Strategy professional to lead multi-channel paid media initiatives. You will craft plans aligned with client goals, research channels, and advise on budgets for pitches.

The role involves executing campaigns across Google Ads, social platforms, and programmatic channels, managing vendor relationships, and delivering data-driven optimization to drive results for clients nationwide.