Digital Media Planner/Buyer - Remote, Latin America

Logoslabs; San Francisco (CA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

PTO

Flexible hours

Remote work

Training & certs

Job summary

Bluelight is seeking a data-driven Media Planner to design and optimize paid campaigns across Google, social, and programmatic channels. You will shape media strategies, manage budgets, and collaborate with account teams to deliver measurable results.

The role emphasizes analysis, reporting, and strategic thinking. You will work with cross-functional teams to stay ahead of digital media trends and AI integrations, aiming to maximize leads and brand impact while maintaining strong client

Qualifications

• 3+ years of experience in the advertising agency environment.
• Strong project management skills.
• Proven experience in digital media planning and buying, with a focus on performance marketing.
• In-depth knowledge of various digital media channels and platforms.
• Expertise in tracking and analyzing campaign performance data.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in media planning and buying tools.

Responsibilities

• Develop media plans aligned with client goals and audiences.
• Research and identify optimal media channels.
• Allocate budgets across channels based on performance.
• Advise on budgets during pitches.
• Oversee paid media campaigns across platforms.
• Manage vendor relationships for campaign management.
• Track KPIs such as leads, CPA, CPL, engagement, traffic.
• Analyze data and generate performance insights.

Job description

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.

We are looking for someone with a strong media and advertising foundation; well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies.

Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible. We're seeking someone who is well organized, attentive to detail, and most importantly is as passionate as the rest of our team is about driving results overnight and building stronger brands over time. Above all, we think having the right positive, engaged personality is crucial for our work culture and to create a passionate tie to our agency's thriving team philosophy.

Media Planning & Strategy

• Develop comprehensive media plans aligned with client goals and target audiences.

• Conduct in-depth research and analysis to identify optimal media channels and strategies.

• Determine budget allocation across channels based on performance and objectives.

• Stay abreast of emerging digital media trends, technologies, and AI integrations.

• Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.

Campaign Execution & Management

• Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).

• Manage relationships with external vendors responsible for day-to-day campaign management.

• Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.

• Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights.

Budget Management

• Monitor and control media budgets across all channels.

• Ensure campaigns are delivered within budget and on schedule. Identify cost-saving opportunities without compromising campaign effectiveness.

Skills & Qualifications

• 3+ years of experience in the advertising agency environment.

• Has strong project management skills.

• Proven experience in digital media planning and buying, with a strong focus on performance marketing.

• In-depth knowledge of various digital media channels and platforms.

• Expertise in tracking and analyzing campaign performance data.

• Strong analytical and problem-solving skills.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team.

• Proficiency in media planning and buying tools.

Company Benefits

• Competitive salary and bonuses, including performance-based salary increases.

• Generous paid-time-off policy

• Flexible working hours

• Work remotely

• Continuing education, training, conferences

• Company-sponsored coursework, exams, and certifications

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You'll collaborate with modern technologies and work alongside some of the best professionals in the industry!

If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI-Remote