Remote Digital Media Buyer | Data-Driven Performance

Logoslabs; San Francisco (CA); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Work remotely

Continuing education, training, andcon

Job summary

Bluelight, a leading software consultancy, seeks a media buying and strategy specialist to craft and manage high-performance campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and programmatic channels.

You will translate client goals into data-driven media plans, monitor KPIs, and optimize budgets and bids to drive leads, conversions, and brand impact. Collaboration with a talented team and a culture of growth define this role.

Qualifications

• 3+ years of experience in media buying, preferably in an agency setting or with B2B software/recruiting to software development firms
• Strong experience with paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)
• Proven track record of managing performance marketing campaigns with a focus on results
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers)
• Exceptional analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Self-motivated, detail-oriented, and able to work independently and as part of a team
• Proficiency with media buying and planning tools

Responsibilities

• Execute data-driven media buying strategies that align with client goals and target audiences
• Conduct market research to identify the most effective media channels
• Analyze historical campaign data to inform media mix and performance projections
• Recommend channel-specific budgets and optimize spend based on performance metrics
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools
• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display
• Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results
• Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills
• Manage and allocate media budgets effectively across channels to maximize performance
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns stay on schedule and within targets
• Identify opportunities for cost-saving without compromising effectiveness

Skills

Media buying

Paid media platforms

Analytics & attribution

Campaign optimization

Communication skills

Independent & team player

Tool proficiency

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

Meta Ads Manager

LinkedIn Ads

Programmatic platforms

Job description

Bluelight, a leading software consultancy, seeks a media buying and strategy specialist to craft and manage high-performance campaigns across Google Ads, Meta, LinkedIn, TikTok, YouTube, and programmatic channels.

You will translate client goals into data-driven media plans, monitor KPIs, and optimize budgets and bids to drive leads, conversions, and brand impact. Collaboration with a talented team and a culture of growth define this role.