Digital Media Planner/Buyer - Remote, Latin America

Bluelight; South Dakota; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Generous paid time off

Flexible working hours

Remote work option

Continuing education and training

Job summary

A leading software consultancy is seeking a Digital Media Planner to develop media strategies and oversee paid campaigns. The ideal candidate has 3+ years of experience in media buying and is skilled in Google Ads, Meta Ads Manager, and LinkedIn Ads. Responsibilities include managing budgets, analyzing performance, and optimizing campaigns. This full-time position offers competitive benefits, including flexible hours and remote work options.

Qualifications

• 3+ years of experience in media buying.
• Experience in an agency setting or B2B software development.
• Strong experience in using paid media platforms.

Responsibilities

• Develop comprehensive media plans aligned with client goals.
• Conduct research and analysis to identify media channels.
• Manage execution of paid media campaigns across platforms.
• Track KPIs and analyze campaign performance.

Skills

Experience in media buying

Strong experience in paid media platforms

Proven track record of performance marketing

Proficiency in analytics tools

Analytical and problem-solving skills

Exceptional communication skills

Self-motivated and detail-oriented

Proficiency with media buying tools

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Google Analytics

Programmatic platforms

Third-party trackers

Job description

Overview

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. Our mission is to create cutting-edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive. Bluelight is expanding across the United States and Central/South America and seeks exceptional talent to join its dynamic and diverse team.

We are looking for someone with a strong media and advertising foundation, well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies. The ideal candidate thrives on data and is adept at using it to craft high-performing campaigns, is well organized, detail-oriented, and passionate about driving results and building stronger brands. A positive, engaged personality is crucial for our work culture and the agency’s team philosophy.

Responsibilities

• Develop comprehensive media plans aligned with client goals and target audiences.
• Conduct in-depth research and analysis to identify optimal media channels and strategies.
• Determine budget allocation across channels based on performance and objectives.
• Stay abreast of emerging digital media trends, technologies, and AI integrations.
• Advise New Business and Account teams on recommended budgets and media strategies during pitches.
• Oversee the execution of paid media campaigns across platforms (e.g., Google Ads, social media, programmatic display).
• Manage relationships with external vendors responsible for day-to-day campaign management.
• Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
• Analyze campaign performance data and generate regular reports with insights and optimization recommendations.
• Manage and allocate media budgets to maximize campaign performance; maintain budget pacing and ensure targets are met.

Skills & Qualifications

• 3+ years of experience in media buying, preferably in an agency setting or with B2B software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a results focus.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
• Exceptional analytical and problem-solving skills; excellent communication and interpersonal abilities.
• Self-motivated, detail-oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Benefits

• Competitive salary and bonuses, including performance-based increases.
• Generous paid time off.
• Flexible working hours.
• Remote work option.
• Continuing education, training, conferences, and company-sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice. You will have the opportunity to work on a variety of projects for our clients, collaborating with modern technologies and some of the best professionals in the industry.

If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

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