Remote Media Planner & Buyer - Performance Marketing

Logoslabs; San Francisco (CA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

PTO

Flexible hours

Remote work

Training & certs

Job summary

Bluelight is seeking a data-driven Media Planner to design and optimize paid campaigns across Google, social, and programmatic channels. You will shape media strategies, manage budgets, and collaborate with account teams to deliver measurable results.

The role emphasizes analysis, reporting, and strategic thinking. You will work with cross-functional teams to stay ahead of digital media trends and AI integrations, aiming to maximize leads and brand impact while maintaining strong client

Qualifications

• 3+ years of experience in the advertising agency environment.
• Strong project management skills.
• Proven experience in digital media planning and buying, with a focus on performance marketing.
• In-depth knowledge of various digital media channels and platforms.
• Expertise in tracking and analyzing campaign performance data.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in media planning and buying tools.

Responsibilities

• Develop media plans aligned with client goals and audiences.
• Research and identify optimal media channels.
• Allocate budgets across channels based on performance.
• Advise on budgets during pitches.
• Oversee paid media campaigns across platforms.
• Manage vendor relationships for campaign management.
• Track KPIs such as leads, CPA, CPL, engagement, traffic.
• Analyze data and generate performance insights.

Job description

Bluelight is seeking a data-driven Media Planner to design and optimize paid campaigns across Google, social, and programmatic channels. You will shape media strategies, manage budgets, and collaborate with account teams to deliver measurable results.

The role emphasizes analysis, reporting, and strategic thinking. You will work with cross-functional teams to stay ahead of digital media trends and AI integrations, aiming to maximize leads and brand impact while maintaining strong client