Senior Digital Marketing Specialist

Great American Media; Arlington (TX); Hybrid; USD 70,000 - 95,000; Full time

Job summary

A leading media company is looking for a Senior Digital Marketing Specialist to enhance its email marketing campaigns and optimize website performance. The ideal candidate will have excellent email marketing skills, project management experience, and a strong background in data analysis. This role offers hybrid work flexibility, a competitive salary, and a comprehensive benefits package.

Benefits

401(k) retirement plan with employer match

Employer paid medical, dental and vision insurance

Comprehensive paid time off

Pet Insurance

Qualifications

• 3+ years experience managing large-scale email marketing campaigns preferred.
• Ability to develop innovative campaigns and create visually appealing content.
• Understanding of SEO, SEM, and content marketing.

Responsibilities

• Develop and execute comprehensive email marketing strategies.
• Monitor and analyze email campaign performance metrics.
• Collaborate with cross-functional teams on marketing initiatives.

Skills

Email marketing

Website optimization

Data analysis

Project management

Written communication

Education

Bachelor’s degree in marketing or related field

High school diploma or equivalent

Tools

Google Analytics

Braze

Hubspot

Photoshop

Figma

Adobe XD

Job description

Great American Media is home to the family-friendly portfolio of brands Great American Family, Great American Faith & Living, and Great American Pure Flix. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio.

We are seeking a growth-centric, excellence-focused Senior Digital Marketing Specialist to join our team. Ideal candidates will be able to work a hybrid schedule onsite at our Texas Headquarters (Arlington, TX 76606), New York City office (New York, NY 10019), or Arizona office (Scottsdale, AZ 85252). Typical schedule is Monday and Friday remote; Tuesday, Wednesday and Thursday onsite. Schedule is subject to change based on business needs.

Job Purpose

The Senior Digital Marketing Specialist is responsible for developing, implementing, and executing Great American Media digital marketing campaigns with a strong emphasis on email marketing and website optimization.

This role executes and monitors email marketing campaigns from concept through delivery by leveraging analytics, copywriting skills, and the email platform to create engaging emails that drive conversions through effective customer communication across various digital channels.

The Senior Digital Marketing Specialist assists the Senior Director of Digital Marketing with web funnel optimization for Great American Pure Flix ensuring a seamless customer journey from initial contact to conversion.

The ideal candidate is well-versed in email marketing, website design, HTML / CSS coding and email automation systems with outstanding written communication skills.

Duties and Responsibilities

• Collaborate, develop and execute comprehensive email marketing strategies that align with overall brand objectives, driving traffic, engagement, and conversions.
• Design and build engaging emails that are visually appealing and optimized for various email clients.
• Utilize marketing automation tools to personalize email communications based on customer behavior and lifecycle stages.
• Monitor and track email campaign performance metrics, analyzing data to identify trends, and provide regular reports and actionable insights to stakeholders.
• Collaborate with cross-functional teams, including creative, to align email marketing efforts that supports marketing and broader company initiatives.
• Exhibit a passion for the email marketing profession by continually learning, understanding, and developing best practices and sharing that knowledge generously across the team.
• Analyze the Pure Flix website’s funnel stages to identify bottlenecks and areas of improvement.
• Optimize landing pages to improve their effectiveness in attracting leads and maximizing conversions.
• Work closely with web analytics, tech, and other marketing teams to build data-driven insights and drive A / B testing initiatives.
• Assist with company blogs.
• Other duties and responsibilities as assigned

Qualifications

• Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.).
• High school diploma or equivalent required.
• Bachelor’s degree in television, marketing, business, or related field preferred.
• Email marketing platform experience, Braze and / or Hubspot are preferred.
• Working knowledge of utilizing tools like Google Analytics to monitor campaign performance, identify trends and make data-driven decisions.
• Understanding of SEO, SEM, content marketing, and email marketing.
• Ability to develop innovative campaigns and create visually appealing content utilizing tools such as Photoshop, Figma and Adobe XD.
• Highly organized with strong project management skills.
• Strong written and interpersonal communication skills.
• Ability to analyze data and trends for continual improvement in email campaigns.
• Self-starter, passionate, committed with a high level of energy.
• Comfortable meeting deadlines and working in a fast-paced environment.
• 3+ years’ experience managing large-scale email marketing campaigns preferred.

Working Conditions

This position is in an office environment and may require some travel. The hybrid schedule typically consists of being onsite Tuesday / Wednesday / Thursday and remote Monday / Friday.

Depending on the candidate’s location, we may consider a fully remote position.

Physical Requirements

To meet the essential requirements of this position, you must be able to :

• Sit for long periods of time; more than 30 minutes.
• Stand for long periods of time; more than 30 minutes.
• Type and complete other meticulous tasks.
• Bend and reach.
• Lift up to 15 pounds at a time.

Direct Reports

None at this time.

Compensation, Benefits and Application Process

Competitive base salary commensurate with experience. We offer a comprehensive benefits package including :

• 401(k) retirement plan with employer match
• Employer paid medical, dental and vision insurance
• Employer paid STD and LTD
• Employer paid life insurance and AD&D plus voluntary supplemental options
• Pet Insurance
• Comprehensive paid time off – vacation, sick leave and holidays

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