Senior Digital Marketing Specialist

CentralSquare; Madison (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading technology company is seeking a Digital Marketing Manager to drive their digital marketing strategy. This role involves planning and optimizing multi-channel campaigns, collaborating across departments, and enhancing website performance to meet revenue goals. Ideal candidates will have extensive experience in digital marketing and a collaborative mindset.

Qualifications

• Proven experience in digital marketing with a strong grasp of various channels.
• Experience with tools such as Google Analytics and SEO/SEM practices.

Responsibilities

• Plan, execute, and optimize omni-channel campaigns including paid search and email.
• Collaborate cross-functionally to coordinate and measure campaigns.
• Manage website content and enhance SEO, SEM, and user experience.

Job description

Digital Marketing Manager

The Digital Marketing Manager will be responsible for developing, implementing, and optimizing our digital marketing strategy. Reporting to the Sr. Manager of Digital Marketing, this role will plan, execute, and report on digital marketing programs including ABM, inbound marketing, email campaigns, digital advertising, marketing operations, and website management. The Digital Marketing Manager must effectively promote our solutions across various digital channels and be comfortable with strategic thinking in a collaborative environment dedicated to community service.

Responsibilities:

• Plan, execute, and optimize omni-channel campaigns including paid search, email, display advertising, etc., to meet digital pipeline generation and revenue goals.

• Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities.

• Collaborate cross-functionally with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns.

• Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.

• Manage and update website content with relevant and consistent messaging.

• Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ads activities.

• Work with web developers to enhance user experience and implement website improvements.

• Track, measure, and report on digital marketing performance, providing actionable insights to improve engagement and effectiveness.