Sr. Digital Marketing Specialist

Raising Canes; Plano (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in the restaurant industry is looking for a Digital Marketing Senior Specialist to enhance customer engagement through strategic digital initiatives. This role involves managing marketing campaigns, optimizing digital content, and analyzing performance metrics. Candidates should possess a strong digital marketing background and a bachelor's degree in a relevant field.

Qualifications

• 3+ years of experience in digital marketing, CRM, or website management.
• Strong knowledge of CMS platforms and marketing automation tools.
• Experience executing multi-channel campaigns.

Responsibilities

• Develop and execute national and local marketing campaigns.
• Maintain and update evergreen website content with brand accuracy.
• Monitor digital performance metrics and identify optimization opportunities.

Skills

Digital marketing

CRM

Website management

SEO fundamentals

Campaign performance tracking

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Google Analytics

Google Tag Manager

Job description

Company Description

At Raising Cane’s Chicken Fingers, we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE. Our Crew makes it happen, our Culture makes it unique, and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a valued part of our rapidly growing Company. We work with a sense of purpose, focusing on our chicken finger meals, Customers, Crew, Communities, and Company Culture. We are constantly striving to Raise The Bar. Our future is growth-focused, and we aim to be one of the top 10 restaurant companies in the United States.

Job Description

The Digital Marketing Senior Specialist is responsible for executing and optimizing digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations, including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and an outstanding customer experience.

Your Impact and Responsibilities:

• Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement.
• Own the execution of Caniac Club messaging and offer delivery across all channels.
• Build and manage a comprehensive digital content calendar and roadmap.
• Lead digital setup for new restaurant openings, including landing pages and “About This Restaurant” content.
• Maintain and update evergreen website content with brand accuracy and SEO optimization.
• Monitor digital performance metrics and identify opportunities for optimization.
• Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates.
• Collaborate with development teams to prioritize and deploy UX and performance enhancements.
• Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps, to improve visibility and traffic.
• Manage website support tickets, resolving technical and content issues with internal partners.

Qualifications:

• 3+ years of experience in digital marketing, CRM, or website management.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
• Strong knowledge of CMS platforms, SEO fundamentals, and marketing automation tools.
• Proficiency in campaign performance tracking and analytics (e.g., Google Analytics, Google Tag Manager, CRM systems).
• Experience executing multi-channel campaigns with attention to detail and performance tracking.
• Skilled in developing business documents such as content calendars, timelines, and process flows.

Additional Qualifications:

• Familiarity with ADA compliance and digital accessibility standards.

All your information will be kept confidential according to EEO guidelines.

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