Sr. Digital Marketing Specialist

Aeroflow Inc.; Asheville (NC); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in the healthcare industry is seeking a Sr. Digital Marketing Specialist to enhance their brand presence through innovative digital strategies. The role involves overseeing website management, analyzing digital performance, and collaborating on marketing initiatives. The ideal candidate will possess strong analytical skills and a passion for digital marketing, contributing to the company's growth and engagement.

Benefits

Competitive pay

Health plans with FSA/HSA options

Dental and vision insurance

401K with company match

Parental leave

Paid holidays

PTO from day one

Qualifications

• 5+ years of professional marketing experience, preferably in B2B.
• Expertise in web design, email, and social media marketing.

Responsibilities

• Oversee website management, digital KPIs, and marketing operations.
• Track and analyze marketing data to refine strategies and improve ROI.
• Lead efforts to improve processes and create efficiencies within the team.

Skills

Problem Solving

Presentation Skills

Project Management

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Photoshop

Canva

InDesign

Illustrator

WordPress

Jira

Job description

Join to apply for the Sr. Digital Marketing Specialist role at Aeroflow Health.

Aeroflow Health – Sr. Digital Marketing Specialist (Corporate, Remote)

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and a cutting-edge delivery platform. We have grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country, and are recognized on Inc. 5000’s list of fastest-growing companies in the U.S.

As Aeroflow has grown, our needs to curate an amazing employee environment and experience have grown as well. We’re working hard to ensure that Aeroflow remains a premier employer in Western North Carolina by making constant improvements to our office spaces, thus bettering the everyday lives of the employees that work so hard to service our patients.

The Opportunity

Aeroflow Health is seeking a strategic, analytical, and creative Senior Digital Marketing Specialist to join our corporate marketing team. This role oversees website management, digital KPIs, data analytics, and marketing operations. If you’re passionate about digital marketing and innovative solutions, we’d love to hear from you.

As the Senior Digital Marketing Specialist, you will shape Aeroflow’s brand presence and performance via digital channels, collaborating with the Senior Marketing Manager to implement and measure marketing initiatives that elevate our brand and engagement.

Your Primary Responsibilities

1. Identify solution scope, process changes, and organizational capabilities needed to achieve outcomes.
2. Conduct gap analysis between current and desired states to guide initiatives.
3. Research and test to understand channel performance and opportunities.
4. Develop business cases to justify investments and quantify returns.
5. Maintain, post content to, and optimize the company website and intranet, ensuring user-friendly design and SEO best practices.
6. Oversee digital marketing assets and brand templates for quality assurance.
7. Serve as a brand ambassador, ensuring adherence to guidelines.
8. Lead efforts to improve processes and create efficiencies within the team.
9. Define standards for KPIs across channels to optimize measurement.
10. Track and analyze marketing data to refine strategies and improve ROI.
11. Generate reports to communicate results and inform decisions.
12. Ensure compliance with laws, regulations, and policies, including HIPAA and patient confidentiality.
13. Perform other duties as required.

Skills For Success

• Innovative problem-solving using data, developing landing pages and assets.
• Deep probing to uncover explicit needs and opportunities.
• Clear, compelling presentation skills for various stakeholders.
• Managing multiple projects and deadlines effectively.
• Thriving in group decision-making and cross-functional initiatives.
• Proposing and learning new technologies and processes to improve marketing effectiveness.

Technical Proficiencies

• Process modeling and mapping.
• Tools such as Google Analytics, Photoshop, Canva, InDesign, Illustrator.
• SEO/SEM expertise.
• UX/UI design experience for web and digital platforms.
• Usability and A/B testing for website, intranet, and campaigns.
• Web management tools like WordPress.
• Email and digital channel platforms for campaign development.
• Project management tools like Jira.
• Risk and cost-benefit analysis techniques.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of professional marketing experience, preferably in B2B.
• Expertise in web design, email, and social media marketing (LinkedIn).
• Strong writing, editing, influencing, and communication skills.

What Aeroflow Offers

Competitive pay, health plans with FSA/HSA options, dental, vision, optional life insurance, 401K with company match, parental leave, fertility stipends, free diapers, breast pump, paid holidays, PTO from day one, Employee Assistance Programs, and more.

Recognitions include Family Forward Certified, Great Place to Work Certified, Inc. 5000, HME Excellence Award, Sky High Growth Award.

If you’re seeking an impactful role with growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer committed to diversity and inclusion, prohibiting discrimination based on protected characteristics.