Sr. Digital Marketing Specialist

Raising Cane's Chicken Fingers; Plano (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Raising Cane’s Chicken Fingers is seeking a Digital Marketing Senior Specialist to manage and optimize digital touchpoints driving customer engagement and loyalty. This role requires expertise in executing multi-channel marketing campaigns, managing website content, and analyzing performance metrics while collaborating with various teams to enhance customer experience. A strong understanding of digital marketing strategies and tools is essential for success in this dynamic position.

Qualifications

• 3+ years’ experience in digital marketing, CRM, or website management.
• Proficiency in campaign performance tracking and analytics.
• Strong knowledge of CMS platforms and marketing automation tools.

Responsibilities

• Develop and execute national and local marketing campaigns.
• Own execution of Caniac Club messaging and offer delivery.
• Monitor digital performance metrics for optimization opportunities.

Skills

Digital marketing

CRM management

Website management

SEO fundamentals

Campaign performance tracking

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Google Analytics

Google Tag Manager

Job description

Company Description

At Raising Cane’s Chicken Fingers we serve only the best tasting and most craveable chicken finger meals. It’s our ONE LOVE. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.

Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Cane’s is growth focused and we’re on the path to being one of the top 10 restaurant companies in the United States.

Job Description

The Digital Marketing Senior Specialist is responsible for executing and optimizing digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and best in-class customer experience.

Your Impact and Responsibilities:

Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement

• Own execution of Caniac Club messaging and offer delivery across all channels * Build and manage a comprehensive digital content calendar and roadmap
• Lead the digital setup for new restaurant openings, including landing pages and "About This Restaurant" content
• Maintain and update evergreen website content with brand accuracy and SEO optimization
• Monitor digital performance metrics and identify opportunities for optimization
• Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
• Collaborate with development teams to prioritize and deploy UX and performance enhancements
• Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps to improve visibility and drive traffic
• Manage website support tickets, resolving technical and content issues with internal partners

Qualifications

• 3+ years’ experience in digital marketing, CRM, or website management
• Bachelor’s degree in marketing, communications, or related field, or equivalent experience
• Strong knowledge of CMS platforms, SEO fundamentals, and marketing automations tools
• Proficiency in campaign performance tracking and analytics (e.g., Google Analytics, Google Tag Manager, CRM systems)
• Experience executing multi-channel campaigns with attention to detail and performance tracking
• Skilled in developing business documents such as content calendars, timelines, and process flows Preferred

Qualifications:

• Familiarity with ADA compliance and digital accessibility standards

Additional Information

All your information will be kept confidential according to EEO guidelines.

Terms of Use

Privacy Policy

Candidate Privacy Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.