Senior Digital Marketing Specialist

CentralSquare Technologies; Indianapolis (IN); On-site; USD 70,000 - 95,000; Full time

Job summary

A leading company in public safety technology seeks a Digital Marketing Manager to enhance its marketing strategies and channel efforts. This role focuses on developing, executing, and optimizing campaigns across various digital platforms to achieve revenue goals while ensuring consistent messaging and brand presence. Candidates should have a solid background in B2B marketing and a grasp of the modern MarTech landscape, including analytics tools.

Qualifications

• 3-5 years of experience in a B2B marketing environment.
• Strong understanding of Digital Marketing, ABM, and automation best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Plan, execute, and optimize omni-channel campaigns for pipeline generation.
• Collaborate cross-functionally to coordinate and measure campaigns.
• Track and report on digital marketing performance.

Skills

Digital Marketing

B2B Marketing

SEO

Email Marketing

Content Development

Analytics

Project Management

Education

Bachelor’s degree in marketing, business or related field

Tools

WordPress

Marketo

Salesforce

Demandbase

Google Analytics

Job description

The Digital Marketing will be responsible for developing, implementing and optimizing our digital marketing strategy. Reporting to the Sr. Manager Digital Marketing, this role will be responsible in planning, executing, and reporting on digital marketing programs including ABM, inbound, email, digital advertising, marketing operations and our website. The Digital Marketing Manager must be able to effectively promote our solutions to potential customers across a variety of digital channels. This position requires a candidate comfortable with strategic thinking in a collaborative environment dedicated to the communities we serve.

Responsibilities :

Plan, execute and optimize omni-channel campaigns including paid search, email, display, etc. to meet digital pipeline generation and revenue goals

Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities

Collaborate cross-functionally with product marketing, events, operations, communications and BDRs to coordinate, deliver and measure digital marketing campaigns

Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence

Manage and update website content with relevant and consistent messaging

Optimize website pages for SEO, SEM, PPC, Google Analytics and Google Ad activities

Work with web developers to enhance user experience and implement website enhancements

Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness

Requirements :

Bachelor’s degree in marketing, business or related field

3-5 years of experience in a B2B marketing environment

Strong understanding of Digital Marketing, ABM, retargeting and automation best practices

Proficient with modern B2B MarTech stack – WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc

Self-starter with a bias towards action, results, visibility and well-managed projects

Willingness to think outside the box, push the status quo, and think creatively

Excellent written and verbal communication skills

Ability to manage multiple initiatives at the same time in a fast-paced environment

Preferred Qualifications :

Public safety, public administration or state and local government technology experience

SaaS or cloud-based technology experience

Hands-on experience with Demandbase, 6sense or similar platform

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