Senior Digital Marketing Specialist

CentralSquare; Chicago (IL); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading software company is looking for a Senior Digital Marketing Specialist to develop and manage strategic marketing initiatives. You will work with various teams to optimize digital campaigns, enhance website performance, and drive engagement in public sector solutions. This remote role requires a proactive approach and strong B2B marketing experience.

Qualifications

• 3-5 years of experience in a B2B marketing environment.
• Strong understanding of Digital Marketing and MarTech stack.
• Ability to manage multiple initiatives simultaneously.

Responsibilities

• Plan, execute, and optimize omni-channel campaigns.
• Collaborate cross-functionally to measure digital campaigns.
• Track, measure, and report on digital marketing performance.

Skills

Digital Marketing

ABM

retargeting

automation best practices

SEO

Google Analytics

communication skills

project management

Education

Bachelor’s degree in marketing, business, or related field

Tools

WordPress

Marketo

Salesforce

Demandbase

Job description

CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than 8,000 public sector agencies trust CentralSquare solutions each day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient.

Position: Senior Digital Marketing Specialist

Location: Arizona (Remote)

About CentralSquare Technologies

CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than 8,000 public sector agencies trust CentralSquare solutions each day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient.

Job Description

The Digital Marketing Manager will be responsible for developing, implementing, and optimizing our digital marketing strategy. Reporting to the Sr. Manager of Digital Marketing, this role involves planning, executing, and reporting on digital marketing programs including ABM, inbound marketing, email campaigns, digital advertising, marketing operations, and website management. The Digital Marketing Manager must effectively promote our solutions across various digital channels, requiring strategic thinking and a collaborative approach dedicated to the communities we serve.

Responsibilities:

• Plan, execute, and optimize omni-channel campaigns including paid search, email, display advertising, etc., to meet digital pipeline generation and revenue goals.
• Develop content tailored to new and existing customer segments to drive cross-sell, upsell, and retention opportunities.
• Collaborate cross-functionally with product marketing, events, operations, communications, and BDRs to coordinate, deliver, and measure digital marketing campaigns.
• Manage relationships with external vendors and agencies, ensuring alignment with campaign goals, timely deliverables, and budget adherence.
• Manage and update website content with relevant and consistent messaging.
• Optimize website pages for SEO, SEM, PPC, Google Analytics, and Google Ads activities.
• Work with web developers to enhance user experience and implement website improvements.
• Track, measure, and report on the performance of digital marketing efforts, providing actionable insights to improve engagement and effectiveness.

Skills & Requirements:

• Bachelor’s degree in marketing, business, or related field.
• 3-5 years of experience in a B2B marketing environment.
• Strong understanding of Digital Marketing, ABM, retargeting, and automation best practices.
• Proficient with modern B2B MarTech stack – WordPress, Marketo, Salesforce, Demandbase, Google Analytics, etc.
• Self-starter with a bias towards action, results, visibility, and well-managed projects.
• Willingness to think outside the box, push the status quo, and think creatively.
• Excellent written and verbal communication skills.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.

Preferred Qualifications:

• Public safety, public administration, or state and local government technology experience.
• SaaS or cloud-based technology experience.
• Hands-on experience with Demandbase, 6sense, or similar platforms.
• Remote work experience.