Senior Digital Marketing Performance Lead

Head to Toe Brands; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Head to Toe Brands seeks a Digital Marketing Senior Manager to lead performance marketing across its four franchised beauty brands. You will own strategy, optimization, and cross‑functional collaboration with marketing, creative, operations, and franchisees.

You will translate data into actionable recommendations, present executive summaries, and drive ROI through PPC, display, and social campaigns, with hands‑on capability when needed to support testing and initiatives.

Qualifications

• Minimum 8 years of digital performance marketing experience; franchise, multi-location, or agency experience preferred.
• Bachelor’s degree in marketing, business, information systems, data science, statistics, or related field.
• Demonstrated experience managing and optimizing paid digital media against CPL, CPA, conversion, and ROI goals.
• Hands-on experience building, launching, and optimizing campaigns directly within major paid media platforms.
• Ability and willingness to execute campaigns internally when needed while primarily leading agency-managed programs.
• Strong analytical skills translating complex data into insights, recommendations, and decisions.
• Exceptional presentation and data storytelling skills for franchisees, cross-functional partners, and executives.
• Experience working cross-functionally across marketing, operations, creative, analytics, and technology teams.

Responsibilities

• Develop, evaluate, and optimize digital advertising strategies, media mix, audience targeting, and campaign structures across brands and channels.
• Lead and hold agency partners accountable for execution, optimization, testing, and KPI performance.
• Maintain hands-on knowledge of major advertising platforms and execute campaigns internally when needed for testing or special initiatives.
• Collaborate with internal teams to develop culturally relevant creative and landing page experiences based on performance data.
• Monitor and optimize media performance against KPIs, historical performance, and benchmarks.
• Stay current on emerging technologies, platforms, and AI applications in digital marketing.
• Develop and manage A/B testing plans and share insights across teams.
• Evaluate franchisee KPIs monthly with operations and agencies to improve performance and share best practices.
• Meet franchisees regularly to review media performance, present data clearly, and provide strategic guidance.
• Build franchisee confidence in digital strategy and drive adoption of preferred agency partners.

Skills

Digital marketing

Performance marketing

Data analysis

Executive communication

Agency management

Cross-functional collaboration

Project management

Strategic thinking

Education

Bachelor’s degree

Tools

GA4

Google Ads

Google Analytics

Google Search Console

Meta Ads Manager

Job description

Head to Toe Brands seeks a Digital Marketing Senior Manager to lead performance marketing across its four franchised beauty brands. You will own strategy, optimization, and cross‑functional collaboration with marketing, creative, operations, and franchisees.

You will translate data into actionable recommendations, present executive summaries, and drive ROI through PPC, display, and social campaigns, with hands‑on capability when needed to support testing and initiatives.