Senior Marketing Manager

Beauty 4U; Washington (District of Columbia); On-site; USD 110,000 - 150,000; Full time

Job summary

Beauty 4U seeks a Senior Marketing Manager for a full-time, on-site role in the DMV area. You will lead strategic marketing initiatives, manage campaigns across digital and traditional channels, and drive the Beauty 4U brand with store collaboration to boost traffic.

The role requires expertise in influencer relations, social media, email marketing, and CRM analytics, with a focus on new client acquisition and loyalty programs. On-site position with strong cross-functional interaction.

Qualifications

• Experience in marketing strategy, brand management, and campaign oversight.
• Strong skills in digital marketing platforms, social media management, and email marketing.
• Beauty influencer relationships/management.
• Retail marketing focus on new client acquisition and client retention/loyalty.
• Ability to analyze marketing metrics, performance data, and market trends to inform strategy.
• Proficiency in creating engaging content and managing marketing communications.
• Strong organizational, project management, and multitasking skills.
• Excellent written and verbal communication abilities.
• Proficiency in tools such as CRM software, Google Analytics, and Adobe Creative Suite is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a bonus.

Responsibilities

• Oversee the development and execution of strategic marketing initiatives across digital and traditional platforms.
• Manage campaigns and work to build the Beauty 4U brand.
• Collaborate with retail stores to drive traffic and engagement.
• Connect with partners and groups in the DMV area for new client acquisition.
• Develop strategies to increase client loyalty and execution of all retail marketing activities.
• Develop influencer strategy and relationships, and manage communications/public relations.
• Leverage social media, email marketing, and SMS audience growth as essential components.
• Analyze marketing metrics, performance data, and market trends to inform strategy.
• Create compelling content and maintain consistent marketing communications.
• Demonstrate strong organizational, cross-functional teamwork, and multitasking abilities.

Skills

Marketing strategy

Brand management

Campaign oversight

Digital marketing

Social media management

Email marketing

Influencer relationships

Retail marketing

Analytics

Marketing communications

Project management

Written and verbal communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA

Tools

CRM software

Google Analytics

Adobe Creative Suite

Job description

Beauty 4U is a leading beauty supply retail chain with 13 stores nationwide, dedicated to providing exceptional customer experiences and top-tier beauty products. Our mission is to be the ultimate destination for beauty enthusiasts by prioritizing customer satisfaction and offering competitive value. At Beauty 4U, we celebrate diversity and foster an inclusive environment, embodying core values such as service, enthusiasm, responsibility, respect, value, and education. Join us in creating a welcoming and empowering space where beauty and individuality are celebrated every day.

Role Description

We are seeking a qualified Senior Marketing Manager for a full-time, on-site position in the DMV area. The Senior Marketing Manager will oversee the development and execution of strategic marketing initiatives, manage campaigns across various digital and traditional platforms, and work to build the Beauty 4U brand. Responsibilities include working with retail stores to drive traffic, connecting with partners and groups in the area for new client acquisition, developing strategies to increase client loyalty, and execution of all retail marketing activities. The role will also involve influencer strategy and relationships, and communications/public relations. Proven social media, email marketing, sms audience growth is essential.

Qualifications

• Marketing strategy, brand management, and campaign oversight experience.
• Strong skills in digital marketing platforms, social media management, and email marketing.
• Beauty influencer relationships/management.
• Retail marketing (focus on new client acquisition and client retention/loyalty)
• Ability to analyze marketing metrics, performance data, and market trends to inform strategy.
• Proficiency in creating engaging content and managing marketing communications.
• Strong organizational, project management, and multitasking skills.
• Excellent written and verbal communication abilities.
• Proficiency in tools such as CRM software, Google Analytics, and Adobe Creative Suite is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a bonus.
• Previous experience in the retail or beauty industry is highly desirable.