Marketing Manager

Head to Toe Brands; Southlake (TX); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Job summary

Head to Toe Brands is seeking a Marketing Manager to lead local marketing strategy across our franchise brands. You will partner with franchise owners to develop actionable plans that drive lead generation, customer acquisition, sales, and membership growth.

The ideal candidate has 3–5 years of marketing experience, a bachelor’s in Marketing or related field, and a hands-on, AI-enabled approach to optimizing campaigns across digital and local channels.

Qualifications

• 3–5 years of experience in marketing, with local/franchise marketing experience preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Proven ability to develop marketing strategies and translate them into actionable plans.
• Experience advising, coaching, or partnering with business owners or franchise teams.

Responsibilities

• Lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise locations.
• Coach franchisees and provide recommendations based on location goals, challenges, and performance.
• Develop actionable local marketing plans to support lead generation, sales, and retention.
• Provide elevated marketing support for priority locations and create improvement plans.
• Lead onboarding for new franchise locations with pre-opening and opening marketing plans.
• Evaluate results from local marketing tests and scale successful tactics.
• Develop scalable local marketing programs, playbooks, and resources for franchisees.

Skills

Local marketing

Franchise marketing

Field marketing

Multi-location marketing

AI tools

Education

Bachelor's degree in Marketing

Tools

AI tools

Digital ads

Job description

Who We Are

Head to Toe Brands was formed by global private equity company Riverside to develop the talent, resources, and tools needed to oversee and grow multiple franchised brands within the beauty industry. Current brands in the portfolio include The Lash Lounge, Frenchies Modern Nail Care, Bishops Cuts/Color, and Delta Crown. At Head to Toe Brands, we’re first and foremost in service to our franchisees. We create and optimize meaningful marketing programs that increase lead capture, sales, and member retention while helping our franchisees confidently navigate an ever-changing marketing landscape. And most importantly, we also have a lot of fun doing it. We’re a team that believes in bringing your true, authentic self to work, taking and making opportunities that fill you up and move us forward.

Who You Are

We are looking for a strategic, collaborative, and highly motivated Marketing Manager to lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise brands.

In this role, you’ll serve as a strategic marketing partner to franchise owners, helping them identify opportunities, solve local marketing challenges, and build actionable plans that support their business goals. You’ll also play a key role in developing, testing, and scaling local marketing programs and tools across the organization.

The ideal candidate is equal parts strategist and doer: someone who can look at performance and identify what needs to change, confidently coach a franchise owner through a marketing challenge, and then turn those learnings into scalable programs that benefit the broader franchise system.

What You’ll Do

• Lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise locations.
• Serve as a strategic marketing partner to franchisees, providing coaching and recommendations based on individual location goals, challenges, and performance.
• Develop actionable local marketing plans designed to support lead generation, customer acquisition, sales, membership growth, and retention.
• Provide elevated marketing support and coaching for priority or underperforming franchise locations, identifying opportunities and creating clear action plans for improvement.
• Lead local marketing onboarding for new franchise locations, helping owners build and execute pre-opening, grand opening, and post-opening marketing plans.
• Evaluate results from local marketing tests and pilots and make recommendations on whether and how successful tactics should be scaled across the franchise system.
• Develop scalable local marketing programs, playbooks, processes, and resources that enable franchisees to confidently execute marketing within their markets.
• Analyze location and market-level marketing performance to identify trends, opportunities, and areas requiring additional support.
• Translate marketing performance and franchisee feedback into actionable insights and recommendations for Marketing leadership.
• Identify recurring franchisee challenges and use those insights to improve marketing programs, resources, training, and processes across the organization.

What You Bring

• • 3-5 years of experience in marketing, with experience in local marketing, franchise marketing, field marketing, multi-location marketing, or a related discipline strongly preferred.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent relevant experience.
  • Demonstrated ability to develop marketing strategies and translate them into clear, actionable plans.
  • Experience advising, coaching, or partnering with business owners, operators, field teams, or other non-marketing stakeholders.
  • Strong understanding of local marketing channels and tactics, including digital marketing, paid media, local search, reputation management, email, direct mail, community partnerships, events, and grassroots marketing.
  • Strong analytical skills with the ability to interpret marketing and business performance, identify trends, and make actionable recommendations.
  • Excellent written, verbal, and presentation skills with the ability to communicate marketing concepts clearly to audiences with varying levels of marketing expertise.
  • Comfortable navigating challenging conversations and providing clear, confident recommendations to franchise owners and stakeholders.
  • Experience within a franchise, multi-location, beauty, wellness, fitness, hospitality, or service-based organization is a plus.
  • AI-native mindset with a passion for leveraging AI tools to improve productivity, streamline processes, solve problems, and enhance marketing execution.

What We Offer

Salary:45k-50k

Benefits:

• Medical
• Dental
• Vision