Senior Digital Marketing Lead — Multi-Brand Growth

Head to Toe Brands; Southlake (TX); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Job summary

Head to Toe Brands is seeking a Digital Marketing Senior Manager to lead performance marketing across four franchised beauty brands. You will own strategy, manage paid media, and work closely with franchisees and internal teams to maximize ROI.

Ideal candidates bring 8+ years in digital performance marketing, hands-on media buying, strong analytics, and proven ability to translate data into executive-ready insights. This role offers leadership across national and local campaigns.

Qualifications

• Minimum of 8 years in digital performance marketing.
• Experience managing CPL/CPA/ROI goals.
• Hands-on with major paid media platforms.
• Strong presentation and storytelling skills.

Responsibilities

• Develop and optimize paid search, display, and paid social strategies.
• Lead agency partners and ensure KPI performance.
• Collaborate with marketing, operations, and franchisees.
• Present findings to senior leadership.
• Own monthly digital performance reporting.

Skills

Digital marketing

Performance analytics

Agency management

Cross-functional collaboration

Education

Bachelor’s degree

Tools

GA4

Google Tag Manager

Google Search Console

Google Ads

Meta Ads Manager

Job description

Head to Toe Brands is seeking a Digital Marketing Senior Manager to lead performance marketing across four franchised beauty brands. You will own strategy, manage paid media, and work closely with franchisees and internal teams to maximize ROI.

Ideal candidates bring 8+ years in digital performance marketing, hands-on media buying, strong analytics, and proven ability to translate data into executive-ready insights. This role offers leadership across national and local campaigns.