Senior Digital Marketing Manager: Brand Growth & Analytics

CBI Bank & Trust; Muscatine (IA); Hybrid; USD 85,000 - 120,000; Full time

Job summary

CBI Bank & Trust is seeking an innovative Digital Marketing Manager based in Muscatine, Iowa, or able to work from the Muscatine office three days per week. The role focuses on growing our brand across digital channels, creating engaging content, and driving measurable engagement.

You will lead campaigns, optimize channels, and collaborate with teams to ensure consistent brand messaging across online platforms, with strong emphasis on analytics and performance.”

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or related field.
• 10+ years of digital marketing experience.
• Expertise in SEO, social media management, email marketing, analytics, and digital advertising.
• Experience creating and managing content across multiple platforms.
• Strong analytical and communication skills.
• Financial services experience is preferred.

Responsibilities

• Manage and optimize digital marketing channels and campaigns.
• Enhance website performance through SEO and content optimization.
• Create and distribute engaging content across social media, blogs, podcasts, and video platforms.
• Monitor campaign performance and ROI through analytics tools.
• Support brand consistency across all digital touchpoints.
• Develop targeted marketing strategies including retargeting and geofencing campaigns.
• Serve as a champion of the organization's brand and reputation.
• May supervise marketing staff, providing direction, coaching and performance feedback.

Skills

Digital marketing

Analytics

Content creation

Communication

SEO

Social media

Email marketing

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

Google Analytics

Google Ads

Job description

CBI Bank & Trust is seeking an innovative Digital Marketing Manager based in Muscatine, Iowa, or able to work from the Muscatine office three days per week. The role focuses on growing our brand across digital channels, creating engaging content, and driving measurable engagement.

You will lead campaigns, optimize channels, and collaborate with teams to ensure consistent brand messaging across online platforms, with strong emphasis on analytics and performance.”