Digital Marketing Manager

Central-Bancshares,-Inc.; Muscatine (IA); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Central-Bancshares, Inc. is seeking an innovative Digital Marketing Manager to grow our brand presence across digital channels.

You will plan, execute, and optimize campaigns, lead content creation, social media management, and analytics to drive engagement and opportunities. Based in Muscatine, Iowa, or able to work from the Muscatine office three days a week, you may supervise the marketing team and ensure consistent brand messaging across online, social, digital signage, and streaming

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• 10+ years of digital marketing experience.
• Expertise in SEO, social media management, email marketing, analytics, and digital advertising.
• Experience creating and managing content across multiple platforms.
• Strong analytical and communication skills.
• Financial services experience is preferred.

Responsibilities

• Manage and optimize digital marketing channels and campaigns
• Enhance website performance through SEO and content optimization
• Create and distribute engaging content across social media, blogs, podcasts, and video platforms
• Monitor campaign performance and ROI through analytics tools
• Support brand consistency across all digital touchpoints
• Develop targeted marketing strategies including retargeting and geofencing campaigns
• Serve as a champion of the organization's brand and reputation
• May supervise marketing staff, providing direction, coaching and performance feedback.

Skills

SEO

Social media management

Email marketing

Analytics

Digital advertising

Content creation

Communication

Financial services experience

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

Google Analytics

Google Ads

AMA Certification

DMI Certification

Job description

Description

Join Our Team as a Digital Marketing Manager

We're seeking an innovative, data-driven, and highly organized Digital Marketing Manager to help grow our brand presence and drive engagement across digital channels. This role is ideal for someone passionate about digital marketing, content creation, social media management, analytics, and brand stewardship.

The successful candidate will be responsible for planning, executing, and optimizing digital marketing strategies that strengthen our brand, generate business opportunities, and improve client engagement across online, social, digital signage, and streaming platforms.

Depending on the qualifications and experience of the selected candidate, this position may include supervisory responsibility for the marketing team.

Location: Based in Muscatine, Iowa, or with the ability to work from the Muscatine, Iowa office 3 days per week.

What You'll Do

• Manage and optimize digital marketing channels and campaigns
• Enhance website performance through SEO and content optimization
• Create and distribute engaging content across social media, blogs, podcasts, and video platforms
• Monitor campaign performance and ROI through analytics tools
• Support brand consistency across all digital touchpoints
• Develop targeted marketing strategies including retargeting and geofencing campaigns
• Serve as a champion of the organization's brand and reputation
• May supervisor marketing staff, providing direction, coaching and performance feedback.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
• 10+ years of digital marketing experience
• Expertise in SEO, social media management, email marketing, analytics, and digital advertising
• Experience creating and managing content across multiple platforms
• Strong analytical and communication skills
• Financial services experience is preferred

Preferred Experience &/or Certifications:

• Google Analytics &/or Google Ads certifications
• Digital Marketing Certifications (AMA or DMI)
• Experience leading projects, agencies, vendors, or teams.