Remote Digital Marketing Manager — Growth & Strategy

First Citizens; Raleigh (NC); Remote; USD 140,000 - 170,000; Full time

Job summary

First Citizens Bank is seeking a senior marketing leader to direct the Direct Bank's digital strategy, paid media, email, content, and campaign management. This remote role may be hired in markets across the United States and collaborates with executives to align marketing with bank goals and enhance the digital user experience.

Responsibilities include shaping channel strategy, optimizing email campaigns, content governance, and managing a team; the role involves vendor oversight and

Qualifications

• Bachelor’s degree with 8+ years in digital, IT or marketing leadership, or a high school diploma with 12+ years of relevant experience.
• Experience shaping marketing programs across digital media and platforms.
• Strong leadership and collaboration with executive teams.

Responsibilities

• Develop and execute channel strategy to deliver competitive customer experiences.
• Lead email marketing campaigns with segmentation, targeting, automation, and analysis.
• Oversee digital content and performance metrics to meet bank goals.
• Manage staff performance, training, and development.

Skills

Cross-Functional Collaboration

Digital Strategy

Industry Awareness

Maintains Strategic Perspective

Optimizing People Productivity

Education

Bachelor's Degree and 8 years' experience OR High School Diploma or GED/Equivalent and 12 years' experience in Digital, Information Technology or Marketing, including leadership

Job description

First Citizens Bank is seeking a senior marketing leader to direct the Direct Bank's digital strategy, paid media, email, content, and campaign management. This remote role may be hired in markets across the United States and collaborates with executives to align marketing with bank goals and enhance the digital user experience.

Responsibilities include shaping channel strategy, optimizing email campaigns, content governance, and managing a team; the role involves vendor oversight and