Hybrid Digital Marketing Lead — SEO, Content & Analytics

CBI Bank & Trust; Muscatine (IA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

CBI Bank & Trust in Muscatine, IA, is seeking a Digital Marketing Associate to plan, execute, and optimize campaigns across online channels, social media, content, and digital signage.

The ideal candidate has 5+ years in digital marketing, a Bachelor's degree in Marketing or related field, and strong skills in SEO, analytics, email marketing, and content creation. This role supports brand consistency and ROI with a hybrid work arrangement (office in Muscatine 3 days/week).

Qualifications

• Bachelor's degree required in Marketing, Communications, Business, Digital Media, or related field.
• 5+ years of digital marketing experience.
• Expertise in SEO, social media management, email marketing, analytics and digital advertising.
• Experience creating and managing content across multiple platforms.
• Strong analytical and communication skills.
• Financial services experience is preferred.

Responsibilities

• Manage and optimize digital marketing channels and campaigns.
• Enhance website performance through SEO and content optimization.
• Create and distribute engaging content across social media, blogs, podcasts, and video platforms.
• Monitor campaign performance and ROI through analytics tools.
• Support brand consistency across all digital touchpoints.
• Develop targeted marketing strategies including retargeting and geofencing campaigns.
• Serve as a champion of the organization's brand and reputation.

Skills

SEO

Social media management

Email marketing

Analytics

Digital advertising

Content creation

Brand stewardship

Education

Bachelor's degree in Marketing / Communications / Business / Digital Media

Tools

Google Analytics

Google Ads

SEO tools

Job description

CBI Bank & Trust in Muscatine, IA, is seeking a Digital Marketing Associate to plan, execute, and optimize campaigns across online channels, social media, content, and digital signage.

The ideal candidate has 5+ years in digital marketing, a Bachelor's degree in Marketing or related field, and strong skills in SEO, analytics, email marketing, and content creation. This role supports brand consistency and ROI with a hybrid work arrangement (office in Muscatine 3 days/week).