Digital Marketing Associate

Central-Bancshares,-Inc.; Muscatine (IA); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Central-Bancshares, Inc. is seeking a Digital Marketing Associate to grow our brand presence and drive engagement across digital channels from our Muscatine, Iowa office.

This role focuses on data-driven planning, content creation, social media management, and analytics to strengthen our market position. You will plan, execute, and optimize strategies across website, social, email, content, and ads, using data to improve ROI, with collaboration across teams and a focus on a financial services

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• 5+ years of digital marketing experience.
• Expertise in SEO, social media management, email marketing, analytics, and digital advertising.
• Experience creating and managing content across multiple platforms.
• Strong analytical and communication skills.
• Financial services experience is preferred.

Responsibilities

• Manage and optimize digital marketing channels and campaigns.
• Enhance website performance through SEO and content optimization.
• Create and distribute engaging content across social media, blogs, podcasts, and video platforms.
• Monitor campaign performance and ROI through analytics tools.
• Support brand consistency across all digital touchpoints.
• Develop targeted marketing strategies including retargeting and geofencing campaigns.
• Serve as a champion of the organization's brand and reputation.

Skills

Digital marketing strategy

SEO

Social media management

Email marketing

Analytics

Digital advertising

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

Google Analytics

Google Ads

Job description

Description

Join Our Team as a Digital Marketing Associate

We're seeking an innovative, data-driven, and highly organized Digital Marketing Associate to help grow our brand presence and drive engagement across digital channels. This role is ideal for someone passionate about digital marketing, content creation, social media management, analytics, and brand stewardship.

The successful candidate will be responsible for planning, executing, and optimizing digital marketing strategies that strengthen our brand, generate business opportunities, and improve client engagement across online, social, digital signage, and streaming platforms.

Location: Based in Muscatine, Iowa, or with the ability to work from the Muscatine, Iowa office 3 days per week.

What You'll Do

• Manage and optimize digital marketing channels and campaigns
• Enhance website performance through SEO and content optimization
• Create and distribute engaging content across social media, blogs, podcasts, and video platforms
• Monitor campaign performance and ROI through analytics tools
• Support brand consistency across all digital touchpoints
• Develop targeted marketing strategies including retargeting and geofencing campaigns
• Serve as a champion of the organization's brand and reputation

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
• 5+ years of digital marketing experience
• Expertise in SEO, social media management, email marketing, analytics, and digital advertising
• Experience creating and managing content across multiple platforms
• Strong analytical and communication skills
• Financial services experience is preferred

Preferred Certifications:

• Google Analytics &/or Google Ads Certifications
• Digital Marketing Certifications (AMA or DMI)