Hybrid Digital Marketing Lead - SEO, Content & Analytics

Central-Bancshares,-Inc.

Muscatine (IA)

Hybrid

USD 85,000 - 110,000

Full time

14 days+

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Job summary

Central-Bancshares, Inc. is seeking an innovative Digital Marketing Manager to grow our brand presence across digital channels.

You will plan, execute, and optimize campaigns, lead content creation, social media management, and analytics to drive engagement and opportunities. Based in Muscatine, Iowa, or able to work from the Muscatine office three days a week, you may supervise the marketing team and ensure consistent brand messaging across online, social, digital signage, and streaming

Qualifications

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
10+ years of digital marketing experience.
Expertise in SEO, social media management, email marketing, analytics, and digital advertising.
Experience creating and managing content across multiple platforms.
Strong analytical and communication skills.
Financial services experience is preferred.

Responsibilities

Manage and optimize digital marketing channels and campaigns
Enhance website performance through SEO and content optimization
Create and distribute engaging content across social media, blogs, podcasts, and video platforms
Monitor campaign performance and ROI through analytics tools
Support brand consistency across all digital touchpoints
Develop targeted marketing strategies including retargeting and geofencing campaigns
Serve as a champion of the organization's brand and reputation
May supervise marketing staff, providing direction, coaching and performance feedback.